Low Temperature Oil for House Hold Applications Extracted from Simple Hand Driven Screw Pump
W. Porselvi1, R. Vasuki2, G. Anandhi3
1W. Porselvi, Assistant Professor, Department of Science and Humanities, Bharath Institution of Higher Education and Research, (Tamil Nadu), India.
2R. Vasuki, Assistant Professor, Department of Science and Humanities, Bharath Institution of Higher Education and Research, (Tamil Nadu), India.
3G. Anandhi, Assistant Professor, Department of Science and Humanities, Bharath Institution of Higher Education and Research, (Tamil Nadu), India.
Manuscript received on 06 November 2019 | Revised Manuscript received on 14 December 2019 | Manuscript Published on 31 December 2019 | PP: 154-157 | Volume-9 Issue-2S4 December 2019 | Retrieval Number: B11001292S219/2019©BEIESP | DOI: 10.35940/ijitee.B1100.1292S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The project work entitled “A STUDY ON HOMEMAKERS’ BRAND PREFERENCE TOWARDS CONSUMPTION OF GINGELLY OIL” carried out by the researcher to know the homemakers’ brand preference of gingelly oil. Prediction of individual preference is an elusive task, however, since it represents a fundamental step in understanding consumer choice. This study deals with how consumers’ brand preference change on the variables of the product like price, quality, package, advertisement, satisfaction, taste, brand loyalty etc. It also deliberates the reasons for selecting the particular brand of gingelly oil and exile the highly preferable brand. This study is supported by both primary and secondary data, where the primary data was compiled from questionnaire collected from 120 samples in Chennai. The data collected are processed through statistical tools. Then suggestions are given based on the findings (through statistical tools) for further improvement of the brand/product.
Keywords: Consumer, Preference, Loyalty, Perception, Purchase.
Scope of the Article: Collaborative applications