Factors Influencing Rural Toursim Development Incase of Srikakulam District-AP
Gopalakrishna Vakamullu1, Koppala Venugopal2, D. Vishnu Murty3
1Gopalakrishna Vakamullu, Assistant Professor, Department of MBA, Aditya Institute of Technology and Management, Tekkali, Srikakulam (Andhra Pradesh), India.
2Dr. Koppala Venugopal, Professor & HOD, Department of MBA, Aditya Institute of Technology and Management, Tekkali, Srikakulam (Andhra Pradesh), India.
3Dr. D. Vishnu Murty, Dean and Professor, Aditya Institute of Technology and Management, Tekkali, Srikakulam (Andhra Pradesh), India.
Manuscript received on 27 November 2019 | Revised Manuscript received on 15 December 2019 | Manuscript Published on 30 December 2019 | PP: 532-535 | Volume-9 Issue-2S3 December 2019 | Retrieval Number: B11261292S319/2019©BEIESP | DOI: 10.35940/ijitee.B1126.1292S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Rural development in general, is much associated with its economic growth backed up with the maximum utilization of rural resources and the government’s support through welfare schemes and other provisions. The transmission of urbanization in the way of rural development, has been at the pace of developing economy. Though the resources of rural environment is confined with agricultural and some other professional sectors, certain destinations amalgamated with spiritual confidence, unique ambience, coastal beauty and historical tracks have been popularly known by a limited people which is found to be focused for the economic development of rural India. As the specific objectives of identifying particular destinations with their core competencies and evaluating its marketing opportunities and assessing the tourists behavior, this study proceeded with a method mix of descriptive, cross-sectional design with convince sampling of non-probability. A standard questionnaire targeted to the population of tourists with the determined size backed up with all measurement tests were executed. The results with the establishment of interpretation on the required practices of rural tourism development were exposed with multiple regression analysis. Specific recommendations with the management implication have been offered at the stand point of government policy modification, destination marketing practices, infrastructural requirement and tourism delight.
Keywords: Rural Development, Tourism Destination, Marketing Practices, Tourist Satisfaction.
Scope of the Article: Marketing and Social Sciences