Impact of Modernization on the Quality of Food in Food Based Industry
J. Kannan1, D. Venkatrama Raju2, G. Santhosh Kumar3
1J. Kannan, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2D. Venkatrama Raju, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3G. Santhosh Kumar, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 07 November 2019 | Revised Manuscript received on 15 December 2019 | Manuscript Published on 31 December 2019 | PP: 325-327 | Volume-9 Issue-2S4 December 2019 | Retrieval Number: B11531292S419/2019©BEIESP | DOI: 10.35940/ijitee.B1153.1292S419
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The report’s main objective is to comply with the different marketing theories prevailing in the marketplace and gain a proper understanding of the real market. Different functions and strategies were discussed and discussed with the help of the ITC Sunfeast in terms of policies and path they followed since they were a successful player in the market. Customer intuition is examined in order to gain an understanding of their different needs, expectations and collection of minds. This is achieved by interviewing people in different ways so that their purchasing trend can be glimpsed. The people interviewed were from various locations in the district of thiruvallur.
Keywords: Marketing Theories, Purchasing Trend, Market Place.
Scope of the Article: Quality Assurance Process