PPEST Analysis of Present Indian Telecom Sector
K. Reddy Sai Sravanth1, N. Sundaram2, Desti Kannaiah3

1K. Reddy Sai Sravanth*, Department of Commerce, Vellore Institute of Technology, Vellore, India.
2Dr. N. Sundaram*, Department of Commerce, Vellore Institute of Technology, Vellore, India.
3Dr. Desti Kannaiah, School of Business, James Cook University, 149 Sims Drive, Singapore. 

Manuscript received on November 14, 2019. | Revised Manuscript received on 23 November, 2019. | Manuscript published on December 10, 2019. | PP: 4938-4942 | Volume-9 Issue-2, December 2019. | Retrieval Number: B6384129219/2019©BEIESP | DOI: 10.35940/ijitee.B6384.129219
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Abstract: The telecom sector has gained massive growth in India. It has 1.8 million subscribers and it is the world’s second largest telecom sector. Currently telecom sector has drastically changed their structure and technology. The 4G spectrum has changed the customer’s perception and motivation. The objective of the study is to explore the future opportunities of Indian telecom sector. For this purpose, PEST analysis was used. There was a lack of studies that focused on the Political, Economic, Social and Technological areas of the telecom sector. The study found that there are opportunities in rural telecom sector but they are not utilized in the proper manner. 
Keywords: Telecom Sector in India, Political Analysis, Economic Analysis, Social Analysis and Technology Analysis
Scope of the Article: Nano Technology