Impact of Digital Media and E-Learning Solutions on Contemporary Management Education
K.Ravishankar1, B.Jeyaprabha2

1Dr.K.Ravishankar, Associate Professor, School of Management, Vel Tech Rangarajan Dr.Sagunthala R&D Institute of Science and Technology, Avadi, Chennai, India.
2Dr.B.Jeyaprabha, Professor, School of Management, Vel Tech Rangarajan Dr.Sagunthala R&D Institute of Science and Technology, Avadi, Chennai, India.

Manuscript received on November 12, 2019. | Revised Manuscript received on 21 November, 2019. | Manuscript published on December 10, 2019. | PP: 4819-4825 | Volume-9 Issue-2, December 2019. | Retrieval Number: B7571129219/2019©BEIESP | DOI: 10.35940/ijitee.B7571.129219
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Abstract: E-Learning becomes a latent transfer medium for education in India. the discrimination between rural and urban education is eroded with the advent of e-learning in our country. Digital devices like Smartphone, Tab etc. and digital media are functioning as catalyst between the Students and the Instructors. Recent years, Government has taken massive initiatives by introducing NPTEL, SWAYAM and so on to impart the quality education across the nation, especially in Higher Education. Objectives: To make objective and subjective assessment of the impact of digital tool and e-learning methodologies on the quality and the outcome of MBA programmes, to study the extent of practising e-learning methodologies by educational institutions in delivering quality management education, to understand the attitude of stakeholders in implementing digital tools and e-learning technologies. Methodology: The questionnaire is divided into six parts. First part includes demographic variables, second part includes devices and internet usage, third part includes e-learning components, fourth part includes attitude of stakeholders, fifth part includes intention to use digital media and e-learning and sixth part includes the impact of digital media and e-learning on students knowledge and career growth. Sampling method adopted for this study is multi stage random sampling method. In total 180 responses were collected using structured questionnaire in Tamil Nadu state. Results and Conclusion: The students’ attitude is positive towards the digital media and e-learning methods. Attitude and Infrastructure of the institution are not independent to each other. The factors like e-assignment, perception towards e-learning, Intention to use digital media, and attitude of the stakeholders are influencing the impact of digital media and e-learning solution on contemporary management education. 
Keywords: Digital Media, E-Learning, Impact, Management Education, Students.
Scope of the Article: Smart Learning and Innovative Education Systems