Shrinking Gender Barriers, – Sustainable Business Opportunity in Unisex Beauty Salons for Entrepreneurs in Urban India
S. Wagh
S. Wagh, Assistant Professor, Symbiosis College of Arts and Commerce, Pune (Maharashtra), India.
Manuscript received on 12 February 2020 | Revised Manuscript received on 28 February 2020 | Manuscript Published on 10 March 2020 | PP: 100-105 | Volume-9 Issue-4S March 2020 | Retrieval Number: D10200394S20/2020©BEIESP | DOI: 10.35940/ijitee.D1020.0394S20
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The paper attempts to explore the potential for entrepreneurial opportunities in Unisex beauty salons in urban India. It also explores the cultural and socio-economic factors creating this unique business domain which attempts to enlarge the space of beauty practices breaking gender barriers. India in particular, presents a paradoxical situation where in one hand, the Unisex Salons are growing craze in metros particularly, among the youth, yet it largely remains a caste-based profession. Hence, it becomes imperative to carry out a study exploring the cultural, socio-economic factors and the stigma that surrounds the beauty salon practices in India today. The shrinking gender spaces which are engendering the places of beauty practices can be seen as reflecting the shift in, the ‘people’ aspect of sustainability. From secondary data analysis and review of literature it is found that India as an emerging market has potential for entrepreneurship and job creation in the wellness and beauty segment. As beauty is becoming an important discourse of modern lifestyle changing gender identities in the metro cities of India and favorable socio-economic condition are creating unique opportunity which can be explored by females and male entrepreneurs. The unisex salons segment has the potential of creating jobs for beauticians and hairstylist in both organized and unorganized sector.
Keywords: Cultural Factors, Entrepreneurial Opportunities, Gender, Socio-economic Factors, Unisex Beauty Salons.
Scope of the Article: Municipal or Urban Engineering