Factors Influencing Investment Decision of the Individual Related to Selected Individual Investors in Chennai City
S.Hemalatha
Dr. S. Hemalatha, Associate Professor, Department of Maritime Commerce, AMET University. Chennai (TamilNadu), India.
Manuscript received on 08 April 2019 | Revised Manuscript received on 15 April 2019 | Manuscript Published on 26 July 2019 | PP: 457-461 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F10940486S419/19©BEIESP | DOI: 10.35940/ijitee.F1094.0486S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of investment is to gain a profitable returns by investing money. A variety of investment avenues are available to individuals fixed deposit, insurance policies, government securities, corporate bonds, Shares and mutual fund, real estates, commodities, chit funds, post office schemes, investment in gold and silver. Various factors influences the investment decision of the individual. Demographic profile also plays a vital role in investment decision of the individual. Thus, this study aims to find out attitude differences in the perception of individual investors on factors influencing investment decision on the basis demographical profile of the individuals. The survey was collected from 374 individuals in Chennai, Tamil Nadu. Descriptive statistics (t-test and f-test) are used to find out the value of mean, standard deviation, standard error, mean of factors influencing individual investment decision. The results found that factors of selection of investment varies according to gender, age, occupation, usage of internet, level of computer knowledge, usage of online trading.
Keywords: Investment, Investors, Occupation, Chennai.
Scope of the Article: Information Ecology and Knowledge Management