Role of Smart Communication Technologies for Smart Retailing
Joshi Sujata1, Parashar Mukul2, Kaur Hasandeep3
1Joshi Sujata, Professor, Symbiosis Institute of Telecom Management, Constituent of Symbiosis International, Deemed University, Pune, India.
2Parashar Mukul, Student, Symbiosis Institute of Telecom Management, Constituent of Symbiosis International, Deemed University, Pune, India.
3Kaur Hasandeep, Student, Symbiosis Institute of Telecom Management, Constituent of Symbiosis International, Deemed University, Pune, India.
Manuscript received on 10 April 2019 | Revised Manuscript received on 17 April 2019 | Manuscript Published on 26 July 2019 | PP: 1015-1020 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F12090486S419/19©BEIESP | DOI: 10.35940/ijitee.F1209.0486S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Indian retail industry is growing by leaps and bounds and currently ranks amongst the top 5 destinations for retail investment globally. Retailing is one of the pillars of the Indian economy. About 10% of India’s GDP comes from the retail industry. With the advent of digital transformation in the Indian economy and adoption of smart city initiatives, there is a need for the retail sector to shift from the traditional retailing to smart retailing. Smart technologies like Artificial Intelligence and Internet of Things are being used globally in the retail sector. But India is still lagging behind in this initiative. In academic literature, very few studies have focussed on the role of technologies in smart retailing. So the objective of this paper is to understand the role of smart technologies like AI and IOT and its impact on the retail sector. The study adopts the case study approach wherein various use cases from the retail sector have been analysed with respect to adoption of AI and IoT technologies and its benefit for smarter retailing. Potential technologies for smart retailing in the area of AI and IOT which can be applied in India have also been discussed. The study will be useful to the practitioners in the field of AI and IoT technologies to create customized solutions for the retail sector; to the academicians as it adds to the literature on adoption of technology in retail sector; and the society at large will be benefitted as customers will get better delivery, better service and better customer experience.
Keywords: AI, IoT, Digitization, Smart Communication, Smart Retailing.
Scope of the Article: Communication