Fake Branding’: A Study on MBA Student’s Perception Towards Counterfeiting Products
Adarsh Ullas1, Soni Vivek2

1Adarsh Ullas, Student, Department of Management, Amrita Vishwa Vidyapeetham, Kollam (Kerala), India.
2Prof. Soni Vivek, Assistant professor, Department of Management Amrita Vishwa Vidyapeetham, Kollam (Kerala), India.
Manuscript received on 07 April 2019 | Revised Manuscript received on 20 April 2019 | Manuscript published on 30 April 2019 | PP: 155-158 | Volume-8 Issue-6, April 2019 | Retrieval Number: F3601048619/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The Counterfeiting or Fake brands is regarded as one of the historical crime in the Indian history. Accordingly this paper explores how the customer is motivated to purchase fake brands For This, A Data has been collected with a respondent of 100 students who are currently pursuing MBA from Amrita school of Business, Amritapuri. Each respondent have their own point of view which differs through Gender. The test was based on electronic goods, clothing, drinks and cosmetics. Result shows the concern related to health, disappointment, risk and integrity are the most important countervailing factor on behaviour intention towards counterfeits. Gender also has an explanatory force. Counterfeits is also not an explanatory force of any single entity but a shared responsibility. Counterfeits are one of the major factors that are becoming common nowadays in the modern world especially in students.
Keyword: Fake Branding Counterfeiting.
Scope of the Article: Information Ecology and Knowledge Management