Media Awareness on River Pollution: A Case Study on Muttar River
Ann George1, Salma Sulthana K2, Sreena K3
1Ann George, MJMC Post Graduation, Department of Visual Media and Communication, Amrita School of Arts and Sciences, Kochi.
2Salma Sulthana K, MJMC Post Graduation, Department of Visual Media and Communication, Amrita School of Arts and Sciences, Kochi.
3Sreena K, Assistant Professor, Department of Visual Media and Communication, Amrita School of Arts and Sciences, Kochi.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 02 June 2019 | PP: 287-290 | Volume-8 Issue-7S2 May 2019 | Retrieval Number: G10500587S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study is to identify the initiatives taken by media (print/broadcast) to report the threat of pollution in Muttar River. All the news regarding this river will be collected from last 3 years’ record. The research will also ponder into the study of the media coverage of the current issue and how effectively this news addressed the problem. The frequency and the relevance given by different media over the years will be analysed. The survey conducted will help to know, how this pollution is affecting the life of people living along the banks of the river. The quantitative analyses carried out in this study will create an awareness regarding the negligence of media on reporting similar environmental issues and also lack of attention given to the depletion of such renewable natural resources.
Keywords: Muttar River, Media Coverage, Survey, Awareness, Pollution.
Scope of the Article: Communication