Consumer Perception of Online Food Delivery Apps in Kochi
Arji Mariam Jacob1, N.V. Sreedharan2, Sreena K3
1Arji Mariam Jacob, M. Phil Research Scholar, Department of Visual Media & Communication, Amrita School of Arts & Sciences, Kochi, Amrita Vishwa Vidyapeetham, India.
2N.V. Sreedharan, Professor, Department of Visual Media & Communication, Amrita School of Arts & Sciences, Kochi, Amrita Vishwa Vidyapeetham, India.
3Sreena K, Assistant Professor, Department of Visual Media & Communication, Amrita School of Arts & Sciences, Kochi, Amrita Vishwa Vidyapeetham, India.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 02 June 2019 | PP: 302-305 | Volume-8 Issue-7S2 May 2019 | Retrieval Number: G10520587S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: A single window for ordering from a wide range of restaurants, online food delivery mobile applications has become popular over these years. This trend has changed the mindset of customers, gratifying users of different age groups. There are wide varieties of restaurants now delivering online services at best offers and reasonable prices. This, indeed, has expanded their daily business, witnessing a boom in online food delivering system as well as popularizing it across the country. The online food ordering system sets up a food menu online with the help of mobile applications like Zomato, Swiggy and Uber Eats. Science and technology is developing day by day and undoubtedly, it can be said that the invention of internet has expanded the country’s online business enterprises. From booking tickets, paying bills, buying utensils and so on, internet has endorsed everyone in many ways and the recent development is food delivering applications where the desired food items are delivered at the user’s doorstep. It frees customers from visiting the eateries and also the long wait in restaurants. In this study, the main focus is to analyze the perception of consumer towards online food ordering services. The research takes both quantitative and qualitative approach to the study.
Keywords: Online Food, Food Delivery, Mobile Application Swiggy, Zomato, Uber eats, Restaurant, E-Commerce, Customer Perception.
Scope of the Article: Communication