Effective Communication Role in Accomplishing Operational Excellence in Pharmaceuticals
Venkateswara Reddy Boya1, K. S. Sekhara Rao2

1Venkateswara Reddy Boya, Department of Management, Koneru Lakshmaiah Education Foundation (K. L. University), Vaddeswaram, Guntur District, Andhra Pradesh, India.
2Dr. K. S. Sekhara Rao (Research Guide), Associate Professor & RPAC Chairman, Koneru Lakshmaiah Education Foundation (K. L. University), Vaddeswaram, Guntur District, Andhra Pradesh, India.

Manuscript received on 28June 2019 | Revised Manuscript received on 05July 2019 | Manuscript published on 30 July 2019 | PP: 242-245 | Volume-8 Issue-9, July 2019 | Retrieval Number: H6972068819/19©BEIESP | DOI: 10.35940/ijitee.H6972.078919
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: To define, understand communication and its process, to discuss various types and forms of communication and how an effective communication will help in accomplishing operational excellence in pharmaceuticals. This research has been conducted to study the role of an effective communication in accomplishing Operational Excellence in Pharmaceuticals. This research was also carried out to prove, how an effective communication will play an important character in achieving Operational Excellence in an Organization. A good communication system among all the employees in the organization will always lead to better performance and better yields. An effective communication system always helps the Organizations in achieving the goals and objectives. A research questionnaire on role of an effective communication in accomplishing operational excellence in pharmaceuticals was developed to test the hypotheses on direct interview basis. Total 100 people were interviewed on the above topic. The questionnaire was presented with multiple choices like Strongly Agree, Agree, Can’t Say, Disagree and Strongly Disagree. 56% (56 people) of the people Strongly agreed that effective communication system will help in accomplishing Operational Excellence in the Organization, 27% (27 people) of the people Agreed, 6% (6 people) of the people responded Can’t Say, 5% (5 people) of the people disagreed and however, 6% (6 people) of the people Strongly disagreed that effective communication system will help in accomplishing Operational Excellence in the Organization. Finally, the research study concluded that a perfect communication plays a dynamic role in achieving Operational Excellence in Pharmaceutical Industry
Keywords: Operational Excellence, Pharmaceuticals, Communication, Organization, Performance.

Scope of the Article: Operational Research