Technological Advancement-Based Paradigm Shift: A Focus Shift from Large Screen to Small Screen
Amandeep Singh1, Ashu Jain2, Babita Singla3

1Amandeep Singh, Chitkara Business School, Chitkara University, (Punjab), India.
2Ashu Jain, Associate Professor, Chitkara Business School, Chitkara University, (Punjab), India.
3Babita Singla, Chitkara Business School, Chitkara University, (Punjab), India.

Manuscript received on 02 July 2019 | Revised Manuscript received on 05 July 2019 | Manuscript published on 30 August 2019 | PP: 48-53 | Volume-8 Issue-10, August 2019 | Retrieval Number: I8613078919/2019©BEIESP | DOI: 10.35940/ijitee.I8613.0881019
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Abstract: Technology has always been behind the paradigm shifts in the business. The businesses have seen their growth by marketing their product through TV, which was considered to be salesman at home that is going to provide all the information. With the advancement in the telecommunication system that has seen a major shift. With the launch of mobile phone things became very easier for business communication. Later with android and iOS introduction everything took by storm. Now most of the viewing is on mobile rather than TV. This research paper highlights the importance of use of mobile based technology to cater the better needs of the consumers. This paper highlights the various upcoming model to cater the market based on the upcoming technologies. This paper shows how the technology is helping the companies in attracting the customers. 
Keywords: Mobile Marketing, TV Marketing, Technological Shift, ANN, MDS
Scope of the Article: Marketing, Technological