The Role of Shaping Fin-Tech Services: Social Media Marketing
Pendyala John Adinarayana1, B.Kishore Babu2

1Mr Pendyala John AdinarayanaAssistant professor and Research Scholar K L Business School KLEF Vaddeswaram, GUNTUR, Andhra Pradesh, INDIA
2Dr. B.Kishore BabuAssociate Professor, KLBS, KLEF, VADDESWARAM, GUNTUR, A.P,, INDIA.
Manuscript received on 02 July 2019 | Revised Manuscript received on 09 July 2019 | Manuscript published on 30 August 2019 | PP: 1564-1568 | Volume-8 Issue-10, August 2019 | Retrieval Number: J90450881019/2019©BEIESP | DOI: 10.35940/ijitee.J9045.0881019
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Abstract: One of the primary changes in the business is getting to be digitalization which is seeing a significant change to the managing an account framework. Digitalization offers new open doors for banks to put the client at the focal point of the improvement process. New advancements appear to be and remain in the market to disturb the retail budgetary administration esteem chain, just as bringing new players into the aggressive field. Occupants and new comers have imaginative switches to receive. The powers melding these progressions have stood out to re-examine the job of keeping money and back, more as an “empowering agent” than a supplier of items and administrations. Due to heavy completion and development of technology majority of service firms are forced to promote their products. The existing conventional methods are not enough to reach customers. That’s why companies are using one more new promotional technique called ‘social media marketing to reach customers. The article goes for the role of social media marketing to promote financial services of service firms and to bring the customer close to the service offering forms and how social media marketing differ from Fintech marketing
Keywords: Marketing, Social Media, Technology, Customer Service, FinTech marketing
Scope of the Article: Social Media