Internet Marketing in the Brand Technologies of the Tourism Industry
Natalya Andryeyeva1, Iryna Davydenko2, Ulyana Balyk3, Mykhailo Kolisnyk4, Olha Rulinska5, Daria Bulysheva6
1Natalya Andryeyeva, Department of Economic and Environmental Problems of Seaside Regions, Institute of Market Problems and Economic & Ecological Research, National Academy of Sciences of Ukraine, Odessa, Ukraine.
2Iryna Davydenko, Department of Tourism, Hotel and Restaurant Business Odessa National Economic University, Odessa, Ukraine
3Ulyana Balyk, Department of Marketing and Logistics, Lviv Polytechnic National University, Lviv, Ukraine.
4Mykhailo Kolisnyk, Management and Organizational Development Department, Ukraine Catholic University, Lviv, Ukraine.
5Olha Rulinska, Department of Marketing, Odessa National Economic University, Odessa, Ukraine.
6Daria Bulysheva, Geodesy and Nature Management Department, Odesa State Agrarian University, Odessa, Ukraine.
Manuscript received on 23 August 2019. | Revised Manuscript received on 03 September 2019. | Manuscript published on 30 September 2019. | PP: 2858-2861 | Volume-8 Issue-11, September 2019. | Retrieval Number: K24110981119/2019©BEIESP | DOI: 10.35940/ijitee.K2411.0981119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Due to global digitalisation, Internet marketing has long become an integral part of any effective marketing campaign. According to a Zenith Media study, the growth of the global online advertising market in 2019 is only 10%, which is the lowest increase since 2001. Rest and travel is one of the most popular and discussed topics on social networks. We share new impressions, vivid photos, videos, stories, and 90% of them somehow affect the tourism industry. The global digitalization and widespread use of mobile gadgets has changed the very essence of online behavior. We spend most of our free time on the Internet, we are happy to talk about future plans and remember them after their implementation. Thanks to modern technologies and specialized platforms, advertising campaigns on the Internet are launched in a matter of minutes, receiving instant feedback in the form of comments, applications and even sales. Internet marketing has tremendous mechanisms for targeting, analyzing and processing big data. Therefore, the future of the brand, especially in the field of tourism, depends on the use of Internet marketing by enterprises.
Keywords: Brand Technologies, Internet Marketing, Tourism Industry.
Scope of the Article: Marketing and Social Sciences