Understanding Dynamics of Success at Midcareer Stage of Management Employees
Arti Sharma1, Priyanka Vijay2

1Arti Sharma, VIVA Institute of Management & Research, (Maharashtra), India.

2Priyanka Vijay, Banasthali Vidhyapith, Jaipur (Rajasthan), India. 

Manuscript received on 09 October 2019 | Revised Manuscript received on 23 October 2019 | Manuscript Published on 26 December 2019 | PP: 757-762 | Volume-8 Issue-12S October 2019 | Retrieval Number: L117610812S19/2019©BEIESP | DOI: 10.35940/ijitee.L1176.10812S19

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Mid-career stage is also called as midlife, mid-career life mid work life. There is a linear progression in one’s life and an individual moves up in the career ladder through changing various jobs and being ready to hop further. In the process there are many factors which lead to success of an individual .As the journey moves on the factors varies from one to another. Competition is rising gradually in all sectors and so do education sector is also affected. This picture is clearly visible in management institutes or b schools which are mushrooming every nook and corner. These institutions are attracting students mostly through branding to get more and more admission and enrolment into their institute. This is a theoretical study and an attempt to analyze the branding of management institute and other factors influencing the success of midlife career stage into the professional life. Both secondary and primary data was studied on the given topic Primary data was collected by survey of 360 management employees (age group 35-45 years) who have done MBA from different branded Management education Institutions. A well-structured questionnaire with closed ended questions to know the effect of branding and other influencers on the success in their latter part of career was analyzed. The technique used is multiple linear regression techniques. Reputation, Image, Ranking, Accreditation, foreign collaboration and industry linkages has significant impact on to the initial part of students joining the companies which affects a prospective candidate during the placement but gradually as he moves upward in the ladder of his career the other factors like type of personality he develops, past experiences in different companies, network and relationships with high potentials and capable people start influencing more to his success. Few limitations came across like study was conducted in the city of Mumbai hence geographically limited to one cultural and social region of Maharashtra. The managerial implications is that this study will be helpful to the management institute to find the correlation between the branding strategy and other success factors at mid-career success based on which they may prepare their future marketing strategies. The originality of the study is to connect branding and other factors influencing mid-career success.

Keywords: Mid-Career Success, Branding Technique, Management Education Institutions, Personality.
Scope of the Article: Disaster Management