Representation of Indian Migrants on Google Doodle: Evidence from India
Aleem Khan1, Subhash Kumar2

1Mohd Aleem Khan, PhD Scholar, Department of Journalism & Mass Communication, Manipal University Jaipur, Jaipur, Rajasthan, India.
2Dr. Subhash Kumar, Associate Professor, Department of Journalism & Mass Communication, Manipal University Jaipur, Jaipur, Rajasthan, India. 

Manuscript received on September 16, 2019. | Revised Manuscript received on 24 September, 2019. | Manuscript published on October 10, 2019. | PP: 4777-4785 | Volume-8 Issue-12, October 2019. | Retrieval Number: L36811081219/2019©BEIESP | DOI: 10.35940/ijitee.L3681.1081219
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Abstract: This paper investigated the peoples of Indian origin who are migrated or settled in different countries and contributing immensely in various aspects of life throughout the world. Their contributions have been recognized by different mediums of communication. One of the most popular and widely accessed medium Google has played a very important role in this regard. The well-known animated feature ‘Doodle’ of Google has been a recurring phenomenon on the front page of the search engine since 1998. It has celebrated the contribution of famous individuals and cultural events at global platform. The present study deals with the portrayal of Indian migrants by Google Doodles and analyses the news coverage of Doodles by digital news media. The findings of the paper show that the doodles represent the contribution of Indian migrants through its animated feature ‘Doodle’ and got a good amount of press coverage globally. Since 1998 to 2018 total 46 Indians and 16 People of Indian origin got homage by Google. Through the analysis of the news portals we have concluded that is the only news portal that has never published any story related to Doodle but the news portal of Indian Express has given the maximum coverage for Google doodle. Thus, Google doodle has become a vital source of information and honorary tool for referencing contributions of individuals in the present society. It is also an established fact that the global reach of doodle is a significant aspect for the growing importance of doodles. Some of the doodles like Amrita Shergil, Chandrashekhar Subhramanyan, M.F Hussain, Hargovind Khurana, Abdul Sattar Edhi, Fazlur Rehman have reached around 8 to 28 countries Google’s home page. The present study has surprised to find that Doodles which are shown in India’s Google home page or visa versa, were not displayed in neighbouring countries.
Keywords: Indian, Migrant, Contribution, Doodle, News, Identity, Origin, Reach.
Scope of the Article: Social Sciences