Volume-9 Issue-4S, March 2020 – International Journal of Innovative Technology and Exploring Engineering (IJITEE)

D10140394S20

IJITEE Journal — Sat, 19 Aug 2023 10:27:46 +0000

The International Journal of Innovative Technology and Exploring Engineering (IJITEE) has ISSN: 2278-3075 (online), an open-access, peer-reviewed, periodical monthly international journal. This journal is published by Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP) in January, February, March, April, May, June, July, August, September, October, November and December.The journal aims to publish high–quality peer–reviewed original articles in the area of Engineering and Technology that covers Computer Science and Engineering, Information Technology, Electrical and Electronics Engineering, Electronics and Telecommunication, Mechanical Engineering, Civil Engineering and all interdisciplinary streams of Engineering and Technology. #Smart Computing and Information Processing #Signal and Speech Processing #Image Processing and Pattern Recognition #WSN#Artificial Intelligence and machine learning #Data mining and warehousing #Data Analytics #Deep learning #Bioinformatics #High Performance computing #Advanced Computer Networking #Cloud Computing #IoT #Parallel Computing on GPU #Human Computer Interactions #Recent Trends in Microelectronics and VLSI Design #Process & Device Technologies #Low-Power Design #Nanometer-Scale Integrated Circuits #Application specific ICs (ASICs) #FPGAs #Nanotechnology #Nano Electronics and Quantum Computing #3. Challenges of Industry and their Solutions, Communications #Advanced Manufacturing Technologies #Artificial Intelligence #Autonomous Robots #Augmented Reality #Big Data Analytics and Business Intelligence #Cyber Physical Systems (CPS) #Digital Clone or Simulation #Industrial Internet of Things (IIoT) #Manufacturing IoT #Plant Cyber Security #Smart Solutions – Wearable Sensors and Smart Glasses #System Integration #Small Batch Manufacturing #Visual Analytics #Virtual Reality #3D Printing # Internet of Things (IoT) #Internet of Things (IoT) & IoE & Edge Computing #Distributed Mobile Applications Utilizing IoT #Security, Privacy and Trust in IoT & IoE #Standards for IoT Applications #Ubiquitous Computing #Block Chain-enabled IoT Device and Data Security and Privacy #Application of WSN in IoT #Cloud Resources Utilization in IoT #Wireless Access Technologies for IoT #Mobile Applications and Services for IoT #Machine/ Deep Learning with IoT & IoE #Smart Sensors and Internet of Things for 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Armed Conflicts and Peace Efforts: Paradigm Shift towards New world Order
Manali Jamkar¹, Ashish Deokar²

¹Manali Jamkar, Third Year BBA, BMCC, Pune (Maharashtra), India.

²Ashish Deodar, Third Year BBA, BMCC, Pune (Maharashtra), India.

Open Access | Editorial and Publishing Policies | Cite | Zenodo | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Conflicts and the ways of conflict resolution have prevailed since prehistoric times. Even when the Second World Warconcluded in 1945, it is observed that the number of armed conflicts hasn’t been reduced. On the contrary, there has been a rise in these numbers. Opportunely the 20th century has also seennumerous peace building efforts. A New World Order perceived by the then leaders, is seen take shape even though it is extremely dynamic in nature. This article studies the statistics of the state-based armed conflicts and peace-building efforts in the form of treaties that were taken at that time to resolve the conflicts.

Keywords: War, Peace, Technology, Economics, Conflicts.
Scope of the Article: Computational Economics, Digital Photogrammetric

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D10170394S20

IJITEE Journal — Sat, 19 Aug 2023 10:18:58 +0000

Marketing Agricultural Output with the help of ICT- A Research of Chickballapur District of Karnataka
Shakeela Banu

Dr. Shakeela Banu, CMS-Business School, Jain Deemed to be University, Bangalore (Karnataka), India.

Abstract: Research was conducted in Gauribidanur Taluk of Chickballapur District. According to 2011 census the total population of Gauribidanur was 80,673, Agriculture plays a prominent role here. Maize, ragi, coconut, sunflower, silkworm are the main crops. Karnataka is considered as the role model for agricultural products marketing. The use of technology to market agricultural products is seen as the most formidable measures by the government. The Karnataka government has implemented Agriculture Produce Market Committee (APMC) in the state through an act of APMC Model Act 2003. The state has 161 APMCs to help the farmers. The online sale of agricultural products was a great hit among the farmers, the state government introduced the -Unified Market Platform (UMP) which integrated the APMCs to form a strong structure and a centralized mechanism to sell the farmer’s produce. The idea of “My Product My Price” is being promoted to ensure that farmers go on-line. Karnataka makes its agricultural market digital with Unified Market Platform. 103 APMCs have been integrated into the UMP system. 39 lakh farmers are registered under UMP, & 18,000 commission agents. Two objectives and two hypotheses have been picked up from the thesis and presented in a form of paper. Questionnaire was drafted to collect and analyze the data. Data was analyzed at three levels Macro Perspective-Kruskal-Wallis Test, Mann-Whitney U Test, Micro Perspective- ANOVA, Focused Path Analysis. (Thesis title: “Determinants for Adoption of ICT for Marketing Agricultural Output: An Analytical Study”).

Keywords: APMC, ICT, UMP.
Scope of the Article: Marketing and Social Sciences

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D10290394S20

IJITEE Journal — Sat, 19 Aug 2023 10:10:49 +0000

Learnings from Sustainability Audits in Automobile Industry in Around Pune: Practices and Procedures
Shilpa Kulkarni¹, C.N. Rawal²

¹Dr. Shilpa Kulkarni, Research Co-ordinator, Brihan Maharashtra College of Commerce, Pune (Maharashtra), India.

²Dr. C.N. Rawal, Principal, Brihan Maharashrta College of Commerce, Pune (Maharashtra), India.

Abstract: The sustainability is now considered as a paradigm shift. Challenging business environments, less availability of resources and much more competitive markets force business to rethink about the offerings in order to sustain for a greater time. Organizations across the globe are tending to apply many sustainability measures in order to make the business balance and holistic. The audit of such sustainability-oriented efforts is done by various methods like Carbon Credits, Dow Jones sustainability index etc. The most popular method of audits is Global Reporting Initiative (GRI). GRI evaluates the organization on all the three Aspects-Economic, Environmental and Social sustainability. The research papers discuss the sustainability audits in light of Automobile sector and also furnishes the analogy between the efforts of the five passenger vehicle Manufacturing Units (PVMU) reports. The research paper discussed the similarity between social engineering, environmental measures and economic impacts. The final conclusion suggests that global companies do not have localize approach of sustainability whereas Indian organizations lack the global viewpoints in accepting new technologies.

Keywords: Sustainability Audits. GRI, Automobile industry.
Scope of the Article: Web-Based Learning: Innovation and Challenges

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D10240394S20

IJITEE Journal — Sat, 19 Aug 2023 09:59:39 +0000

Vernacular Havelis of Bikaner: Indigenous Method for Thermal Comfort
Tanaya Verma¹, Tejwant Singh Brar²

">¹Tanaya Verma, Associate Professor, Sushant School of Art & Architecture, Ansal University, Gurgaon (Haryana), India.

²Dr. Tejwant Brar, Professor, Department of Art & Architecture, Sushant School of Art & Architecture, Gurgaon (Haryana), India.

Abstract: Vernacular architecture based on bioclimatic concepts was developed and used through the centuries by many civilizations across the world. Bikaner is a non-river basin settlement in the hot and dry climatic zone of India and cooling of indoor spaces is the single main agenda for habitation design as the temperature is very harsh throughout the year. The vernacular architecture of the Bikaner Haveli’s has provided a comfortable shelter against the harsh climatic conditions of the region and has survived for many decades. Physical analysis of the Haveli’s provide with substantial data on their thermally comfortable design. The indigenous approach of its inhabitants for achieving comfort in these harsh climatic conditions is an exciting study area. Acclimatization plays a vital role in the perception of thermal comfort, and the younger generation does not perceive the same situation as comfortable as their parents and the natives of the land due to behavioural change. Bikaner have many Havelis dating over 250 years old, and these are master examples of vernacular architecture built by the indigenous community in response to the geographical location, climatic condition, and emerging from their cultural needs. The objective of the research is to understand indigenous cooling systems employed by the people and how they work. The process of physiological adjustment that takes place when subjected to stressful situations. The results show that the natural and passive design systems provide a comfortable indoor environment irrespective of the outdoor climatic variation. Is it more useful to re-introduces the native ways of lifestyle practices rather than adapting to global ways of living. In the paper, an attempt to bring forth the climate responsiveness, appropriateness and the adaptive lifestyle of the inhabitants of the vernacular Havelis of Bikaner.

Keywords: Thermal Comfort, Bioclimatic, Acclimatization, Vernacular.
Scope of the Article: Thermal Engineering

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D10300394S20

IJITEE Journal — Sat, 19 Aug 2023 09:54:05 +0000

Artificial Intelligence a Revolution for HR in Talent Management in IT Sector
Reena Mahapatra Lenka¹, Anand B. Dadas²

">¹Dr. Reena Mahapatra Lenka, Assistant Professor, MIT-DET Univeristy, Pune (Maharashtra), India.

²Dr. Anand B. Dadas, Director and Professor, Neville Wadia Institute of Management Studies & Research, Pune (Maharashtra), India.

Abstract: This research paper is based on the idea that artificial intelligence can do wonders for the HR sector of the company in terms of Talent Management. People tend to have a wrong notion of artificial intelligence being a threat to human beings in terms of jobs. This is not true as it is mankind who has created machines and not vice versa. This research will help clear out the fear in people’s mind in terms of artificial intelligence and would prove that artificial intelligence is such a revolution for human being and when handled properly, can prove to be a boon for HRM. In today’s world most of the IT companies are multinational, fully automated and undergo constant technology change and the work force is of distinct cultures and diverse mindsets. It becomes difficult for the HR Manager to cope up with so much change and go for effective Talent Management. Through artificial intelligence HR Manager can have help in developing effective Talent Management in terms of Talent Acquisition, Performance Management, Career Development and Retention of employees and this in turn would lead to employee satisfaction and employee motivation which is critical in the IT sector. The IT sector workers undergo so much work-related stress that it is the need of the hour that their morale should be always boosted. This can be achieved when artificial intelligence joins hands with HR.

Keywords: Talent Acquisition, Performance Management, Career Development and Retention.
Scope of the Article: Artificial Intelligence

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D10280394S20

IJITEE Journal — Sat, 19 Aug 2023 09:46:34 +0000

A Benchmarking of Major Seaports of India
Sandip Solanki¹, Krishna Murthy Inumula²

">¹Dr. Sandip Solanki, Symbiosis Institute of International Business (SIIB), Symbiosis International Deemed University, Pune (Maharashtra), India.

²Dr. Krishna Murthy Inumula, Symbiosis Institute of International Business (SIIB), Symbiosis International Deemed University, Pune (Maharashtra), India.

Abstract: This research study uses annual time series data 1999-2017 on selected physical performance indicators vessel traffic, average pre-berthing waiting time, average turn round time (ATRT), percentage of idle time at berth to time at working berth (PIBTW) and average output per ship berth day (AOPBD) of major ports in India. These selected physical performance indicators analysed by the method of principal component factor analysis which had given equal weights to the indicators thereby ranked the ports based on the overall score. Result found that JNPT port occupies the first position with a total score of 966 awarded rank 1, followed by Ennore port second rank with a score of 789 and Kandla port occupying with rank three with a total score of 712, Kolkata, Haldia and Tuticorin ports showed poor performance and are ranked 13, 12 and 11th positions respectively.

Keywords: Port Ranking, Physical Performance Indicator, Benchmarking and Factor Analysis JEL Code: F14, L92, P17.
Scope of the Article: Cyber-Physical Systems

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D10270394S20

IJITEE Journal — Sat, 19 Aug 2023 09:39:42 +0000

College-goers Psychographic Shopping Behavior towards Luxury Fashion in India
Massarat Ghazal¹, Jha Suchita²

">¹Dr. Ghazal Massarat, Dean & Associate Professor, Syscoms College, Abu Dhabi, UAE.

²Dr. Suchita Jha, Assistant Professor, Symbiosis Institute of International Business, Symbiosis International Deemed University, Hinjewadi, Pune (Maharashtra), India.

Abstract: In India as well as globally the usage of fashion apparel is an integral part of college-goers lifestyle. The present study tries to explore the buying behavior pattern of clothing of students in India with respect to demographic factors like gender and income .The study is conducted among the post graduate students studying in Pune. From the sample data collected it was noticed that buying behavior of clothing is same across the different income and social classes of teenagers. The data collection is done with structured questionnaire and focus group interview. Analysis of the data suggested the fact that there is significant difference in behavior noted with various demographic factors.

Keywords: Clothing, College-goers, Buying Behavior.
Scope of the Article: Social Sciences

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D10260394S20

IJITEE Journal — Sat, 19 Aug 2023 09:30:44 +0000

Understanding Purchase Intention of Youth towards Cause Related Marketing
Jha Suchita

">Suchita Jha, Assistant Professor, Symbiosis Institute of International Business, Symbiosis International Deemed University, Hinjewadi, Pune (Maharashtra), India.

Abstract: Originality/Research need: Transformation is the key for the success of any business today. The marketing function cannot be an exception and we see the adoption of a new trends in the integrated marketing communication space. Cause Related Marketing (CRM) is one such methodology which gives a chance to do something for society. This gives marketers a choice for connecting and engaging with consumers at their convenience since cause related marketing gives satisfaction to consumer, makes it fascinating and also enhances brand engagement. Limited research has been done in the area of cause related marketing and what factors influence the purchase intention Objective of the study: Hence the objective of this study is to determine the factors which influence the purchase intention towards cause related marketing products. Methodology: The researcher has used quantitative research methodology for this study. A structured questionnaire was circulated to the experimental group in order to gather their opinion and was the source of primary data for the analysis. Data analysis was done using statistical methods. Implications of the study: The study will prove helpful to academicians, managers and for companies by providing insights into the impact of using cause related marketing for advertising or marketing communication purpose.

Keywords: Brand Attractiveness, Cause Related Marketing, Consumer Purchase Intention.
Scope of the Article: Marketing and Social Sciences

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D10250394S20

IJITEE Journal — Sat, 19 Aug 2023 09:24:28 +0000

Social Responsibility of Pharmaceutical Industries: Feasibility of CSR for Corporates
Smita Pandey¹, Bindu Ronald²

">¹Smita Pandey, Symbiosis Law School, Pune, Symbiosis International Deemed University, Pune (Maharashtra), India.

²Dr. Prof. Bindu Ronald, Symbiosis Law School, Pune, Symbiosis International Deemed University, Pune (Maharashtra), India.

Abstract: International Human Rights Law regards certain rights as inherent to all human beings. These rights are granted to them regardless of race, sex, nationality, ethnicity, language, religion, or any other status. The responsibility of granting these rights to its citizens falls as an obligation on government. On the contrary, corporate have evolved on the basic premise of profit devoid of any human rights responsibility. It’s not erroneous to say that Human rights and corporate are incongruous nexus since the ages. The corporates are bound by certain moral obligations though. This moral responsibility of corporates towards society which is commonly termed as Corporate Social Responsibility (hereinafter CSR) is nothing new as a concept. The corporates world over have been taking refugee under this and shrugging their responsibility towards the society in the name of CSR as it was at their whims and fancy. In 2008, responding to the invitation by the Human Rights Council for the Special Representative of the Secretary-General on the issue of human rights and transnational corporations and other business enterprises to submit his views and recommendations for its consideration, Prof. John Ruggie, of Harvard University, presented a report as conceptual and policy framework to anchor the business and human rights debate, and to help guide all relevant actors. The framework comprised of three core principles: the State duty to protect against human rights abuses by third parties, including business; the corporate responsibility to respect human rights; and the need for more effective access to remedies (which can be termed as Protect, Respect & Remedy). Ruggie report and recent changes in the trend has brought worldwide attention to the conditions of those living in less developed countries and their human rights. India also amended its Company Law in 2013 to make CSR mandatory for certain bracket of companies. Recently Pfizer put on hold on the sale and marketing of its products which was used by the state as lethal injections for capital punishment in its country. The reason cited was moral responsibility towards society. The question arises that do the pharmaceutical companies have heightened responsibility towards society? Is 2% mandatory CSR enough for pharmaceutical companies? Do pharmaceutical companies have a common but differentiated responsibility towards society because of basic reason of its customer are choosing their products by choice but because they need it to fulfill their basic human right of right to life? By answering these questions and analyzing Ruggie report with special reference to pharmaceutical companies, the researchers have looked into the merging responsibility of corporate and government towards human rights. The research is purely a doctrinal study with the help of secondary data. The research article has limited its universe to the Pharmaceutical Companies, as they need to have a heightened sense of moral responsibility because of the nature of their consumers and products. The researchers have also tried to posit a theory of CSR for protection of basic human rights of access to medicines by pharmaceutical companies, which will be ultimately helpful towards policy-making decisions of southbound countries.

Keywords: CSR, Human Rights, Pharmaceutical Companies, Pfizer.
Scope of the Article: Social Sciences

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D10220394S20

IJITEE Journal — Sat, 19 Aug 2023 09:16:25 +0000

Fuel Efficiency in Aircraft and its Financial Performance with Reference to Indian Airline Companies
Pradnya B. Bansod¹, Sanjaykumar Gaikwad²

">¹Pradnya Bansod, Research Scholar, Department of Managemnt, Savitribai Phule Pune University, Pune (Maharashtra), India.

²Dr. Sanjay Gaikwad, Principal, PVG’s College of Science, Pune (Maharashtra), India.

Abstract: The Airline business is mostly depended on aircrafts as aircrafts are most important asset for a company. The main focus of airline is to utilize the fuel efficiently as it is the biggest cost for a company. Hence utilizing fuel efficient aircraft becomes a necessity. This paper has an objective to study the aircrafts used by airline companies and which aircraft is found out to be most profitable to Indian airline context. The research is based on secondary data taken form authentic sources and analyzed using various methods. The conclusion is based on various calculation and comparison done on the data and observations. The research is in the context of Indian airline companies.

Keywords: Fuel Efficiency Aircrafts, Airline Business, Financial Performance of Aircrafts, Performance of Airlines.
Scope of the Article: Financial and Scientific Applications of All Kind

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