ba60f6118992d8a5a22197 20231120045951652 beie:beie director@blueeyesintelligence.org WEB-FORM International Journal of Innovative Technology and Exploring Engineering IJITEE 22783075 10.35940/ijitee https://www.ijitee.org/ 11 30 2023 12 12 Department of Industrial Art, Ho Technical University, Ho, Ghana Dr. Richard Selase Gbadegbe https://orcid.org/0000-0002-7226-3120 Edem Kwami Buami https://orcid.org/0000-0001-6043-9910 Department of Industrial Art, Ho Technical University, Ho, Ghana. Charles Kumah https://orcid.org/0000-0001-7542-8851 Department of Industrial Art, Ho Technical University, Ho, Ghana. Bijou Asemsro https://orcid.org/0009-0005-6342-0293 Department of Fashion Design and Textile, Ho Technical University, Ho, Ghana. Prof. Maxwell Selase Akple https://orcid.org/0000-0001-6239-5149 Department ofMechanical Engineering, Ho Technical University, Ho, Ghana. Among the many materials utilized in the production of automotive components are textile materials. Long-term use of vehicle seats causes the textile material used to cover the seats to degrade. Because of this, drivers and vehicle owners critically inspect such deteriorated car seat covers before getting a new one. This study is aimed at identifying the various factors that influence drivers and vehicle owners’ decisions about the choice of seat covers. In addition, to determine the factors that influence customers’ perception of locally manufactured seat covers by upholstery artisans. Structured questionnaire and online google form were used to collect data from 1042 respondents across the 16 regions of Ghana. The five main factors that customers focused on were identified using Principal Component Analysis (PCA) with Varimax rotation. Structural Equation Modelling (SEM) was used to predict the perception factors of local upholstery artisans and customers using the Smart PLS software. Textile resistance and accessibility, durability, quality, perception and aesthetics were the selection factors. The findings showed that consumers of automotive textile materials take into account the aforementioned aspects before making purchases, therefore manufacturers should pay attention to these factors to increase efficiency. The study concludes that local upholstery artisans need to concentrate on these factors in their operations. 11 30 2023 15 24 CC BY-NC-ND 4.0 10.35940/BEIESP.CrossMarkPolicy www.ijitee.org true International Journal of Innovative Technology and Exploring Engineering (IJITEE) No, I did not receive any financial support for this article. There is no conflicts of interest to the best of my knowledge. The article does not require ethical approval and consent to participate. Not relevant. All authors have equal contributions for this article. 10.35940/ijitee.L9752.11121223 https://www.ijitee.org/portfolio-item/L975211121223/