396e3d57186c1f28fcb-13bc 20230519062906237 beie:beie director@blueeyesintelligence.org WEB-FORM International Journal of Innovative Technology and Exploring Engineering IJITEE 22783075 10.35940/ijitee https://www.ijitee.org/ 05 30 2023 12 6 Research Supervisor, Department of Computer Science and Engineering, Kalaignar Karunanidhi Institute of Technology, Coimbatore (Tamil Nadu), India. Mahalakshmi K https://orcid.org/0000-0003-3627-6220 Prof. Keerthika R Department of Computer Science and Engineering, Kalaignar Karunanidhi Institute of Technology, Coimbatore (Tamil Nadu), India. Sruthi R https://orcid.org/0009-0001-4651-765X Student, Department of Computer Science and Engineering, Kalaignar Karunanidhi Institute of Technology, Coimbatore (Tamil Nadu), India. Online shopping through e-commerce has gained widespread popularity among consumers, revolutionizing the operations of businesses in the global market. This paper examines the benefits of e-commerce, such as its convenience and the ease of comparing prices and products, as well as the difficulty customers may encounter when selecting the optimal product. To overcome this difficulty, the paper suggests a real-time online consumer behavior prediction system that anticipates a visitor's purchasing intent using session and visitor data and assesses the effectiveness of Continuous Learning with the Naive Bayes strategy. The article also focuses on developing a recommendation system that strikes a balance between increasing precision and safeguarding users' privacy, utilizing the Prize dataset to assess the system's accuracy. Additionally, the paper delves into the domain of opinion mining, outlining its objectives and responsibilities, such as anticipating sentiment, summarizing aspect-based sentiment, and predicting the helpfulness of online feedback and reviews. 05 30 2023 38 43 CC BY-NC-ND 4.0 10.35940/BEIESP.CrossMarkPolicy www.ijitee.org true No, I did not receive. No conflicts of interest to the best of our knowledge. No, the article does not require ethical approval and consent to participate with evidence. Not relevant. Mahalakshmi K developed the study's concept and design, carried out data collection and analysis, and composed the initial manuscript. Keerthika R provided valuable input to the study design, contributed to data analysis and interpretation, and made significant revisions to the manuscript. Sruthi R was involved in data collection and analysis, and provided critical feedback and edits to the manuscript. All authors have carefully reviewed and approved the final version of the manuscript. 10.35940/ijitee.F9561.0512623 https://www.ijitee.org/portfolio-item/F95610512623/