A New Age of Music–User Satisfaction among Malaysian Music Streamers
Anisha Haveena Kaur1, Sharmini Gopinathan2
1Anisha Haveena Kaur, Multimedia University, Malaysia.
2Sharmini Gopinathan, Multimedia University, Malaysia.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 02 June 2019 | PP: 104-112 | Volume-8 Issue-7S2 May 2019 | Retrieval Number: G10170587S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: A shift in the music-consumption landscape has caused on-demand music streaming to increase in popularity. That being said, the number of music streamers in Malaysia has also seen a rapid increase over the past few years. This paper aims to investigate the role of information systems quality and trustability on user satisfaction among Malaysian music streamers. Utilising the data attained from 130 respondents, the relationships in the model were examined using the Partial Least Square (PLS) approach. The results of this study revealed that information quality, system quality and trustability have significant positive effects on user satisfaction towards music streaming platforms. Service quality did not show a significant positive influence on user satisfaction. This study may be considered as one of the first to examine user satisfaction in the context of online music streaming.
Keywords: Music Streaming, on-demand, Online, Joox, Spotify, Apple Music, user Satisfaction, Information Systems Success Model, Information Systems Quality, Information Quality, System Quality, Service Quality, Trustability.
Scope of the Article: Information Ecology and Knowledge Management