Content Analysis on Developing a Sustaina-ble Community from Wat Rong Khun Model, Chiang Rai Province
Tawipas Pichaichanarong1, Veerawat Sirivesmas2, Rueanglada Punyalikhit3

1Tawipas Pichaichanarong, Suan Sunandha International School of Art, Suan Sunandha Rajabhat University, Thailand.

2Veerawat Sirivesmas, Design Arts P.H.D. Program, Faculty of Decorative, Silpakorn University, Thailand.

3Rueanglada Punyalikhit, Design Arts P.H.D. Program, Faculty of Decorative, Silpakorn University, Thailand.

Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 02 June 2019 | PP: 97-103 | Volume-8 Issue-7S2 May 2019 | Retrieval Number:G10160587S219/19©BEIESP

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Abstract: The aim of this study was to describe and apply qualitative content analysis on developing a sustainable community based on the Wat Rong Khun model, Chiang Rai province, Thailand, and to give an example of the procedures used to analyse media coverage from the records of Chalermchai Kositpipat (the creator of Wat Rong Khun)’s communication. Qualitative content analysis was used to analyse the forms suitable for this studywhich were YouTube, web-pages, books that related with Chalermchai Kositpipat and Wat Rong Khuntogether with Chalermchai Kositpipat’s own clarifying words explaining how to develop a sustainable community from the WatRong Khun model. This include dtesting hypotheses concerning how content analysis results relate to other variables. To conduct content analysis on such texts, the text was coded or broken down, on a variety of levels including words, word sense, phrases, sentences, or themes and then examined using one of the content analysis’ basic methods: conceptual analysis or relationship analysis on developing a sustainable community from the Wat Rong Khun model, Chiang Rai province. The conclusion of thispaper was that qualitative content analysis was a meaningful method for analysing various forms of communication from testing hypotheses concerning relationships among various inferences from a body of texts, which showed that Wat Rong Khun as an outstanding sustainable community. Conclusion and recommendations for future study are also discussed.

Keywords: Chalermchai Kositpipat, Wat Rong Khun, Content Analysis, You Tube, Web-Pages, Sustainable Development.
Scope of the Article: Community Information Systems