The Customer Expectation and Satisfaction on Online Food Order From Restaurant in Chennai
P. Maheswari1, Sindhu Krishnan2, S. Sonia3
1P. Maheswari, Assistant Professor, S.D.N.B.Vaishnav college for Women, Chennai, Tamilnadu, India.
2Sindhu Krishnan, Assistant Professor and Head of the Department of Business Administration(BBI) Vidyalankar School of inflromation Technology, Mumbai, Maharashtra, India.
3Dr. S. Sonia, Assistant professor and Head of the department of Business Administration(BBA), St.Anne’s College of Arts and Science, Chennai, Tamilnadu, India.
Manuscript received on 13 September 2019 | Revised Manuscript received on 22 September 2019 | Manuscript Published on 11 October 2019 | PP: 718-721 | Volume-8 Issue-11S September 2019 | Retrieval Number: K112309811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1123.09811S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Online service has evolved from being cyber world geek buzz to enormous platform for all the professionals that hunt for greater credit and recognition at a very inexpensive price. In today’s fast paced world we are giving more importance and advantage of this feature of online service that cannot be denied. In this changing world and life style of the customer, they are more exposed to set some benefits for selecting a restaurant for their excellent dining experience. The aim of this study is to analyzing the customer expectation and satisfaction on online food order from restaurant in Chennai. The study is based on descriptive research design and survey method using questionnaire with 114 social media users as sample for primary data on convinces sampling technique. The paper is mainly targeting the respondents who are using the online platform for restaurant services. By the way customer preferences, comfort and expectation on choosing the particular restaurant service with the help of online service. Since the online user rate is growing day by day so to know the applicability and usage of online food order from restaurant the findings can help the restaurants to improve the quality on current trend. Thus, restaurant people should be prepared to meet these challenges. One move towards in gaining competitive return and ensuring sustainable business performance is to focus on service quality.
Keywords: Online food order, customer expectation, restaurant.
Scope of the Article: e-business