Movie Promotional Strategies in Tamil Film Industry-the Contemporary Access
Mahesh.V. J1, Gigi.G.S2, P.Uma Rani3

1Dr. Mahesh.V.J, Asst. Professor, Saveetha School of Management, SIMATS, Chennai, Tamilnadu, India. 

2Dr. Gigi.G.S, Asst. Professor, Saveetha School of Management, SIMATS, Chennai, Tamilnadu, India. 

3Dr. P.Uma Rani,Professor and Head, Department of Management Studies, Saveetha Engineering College, Thandalam, Chennai, Tamilnadu, India. 

Manuscript received on 11 September 2019 | Revised Manuscript received on 20 September 2019 | Manuscript Published on 11 October 2019 | PP: 712-717 | Volume-8 Issue-11S September 2019 | Retrieval Number: K112209811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1122.09811S19

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Abstract: Movie Industry of India had many ups and downs since 19th century. Some movies succeed with high box office collection records, while some were not. Some movies takes attention with high promotions while some movies not even noticed by the viewers. Movie viewers have variety of choices on types of movie like realistic, imaginary, fiction and commercial movies. Taking all of them to movie theatre need well planned strategies. As we know like every other service, movies also need Marketing. Movie making houses need to understand the marketing strategies need to be framed and reframed in respect to the nature of movies. The present research, ‘Movie promotional strategies in Tamil film industry-the contemporary approach’, deals with promotional aspects of the Tamil Film Industry in recent times. The present study reveals that promotional strategies being followed in Tamil movies creating great impact on movie watchers. Awareness on some creative methods of promotions shall be given special attention to spread out their creative effort to the public. More creative method takes more attention from movie watchers. Road show and flash mobs, YouTube viral videos, video games, mobile apps, product placements, reality shows, audio launch, making videos also influence awareness on creative movie promotional strategies for movie watchers. The movie watchers are most aware of product placements under creative movie promotion strategies.

Keywords: Movie industry, Flash mobs, Social networking, movie trailers, reality shows.
Scope of the Article: Social Networks