App Launch for Customer Processes of a Real Estate Company
Georg Rockel1, Linard Barth2
1Georg Rockel*, Economics and Management, Mendel University Brno, Czech Republic.
2Linard Barth, Economics and Management, Mendel University Brno, Czech Republic.
Manuscript received on October 13, 2019. | Revised Manuscript received on 22 October, 2019. | Manuscript published on November 10, 2019. | PP: 607-616 | Volume-9 Issue-1, November 2019. | Retrieval Number: A4491119119/2019©BEIESP | DOI: 10.35940/ijitee.A4491.119119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: A paperless office is not only environmentally friendly but also advantageous in many aspects. The digitalisation of documents and corresponding processes saves time, reduces mistakes and therefore realizes cost savings for companies. This time can be invested in better customer management. Real estate companies work with thousands of rented apartments and as many customers and thus have to maintain and manage a lot of customer related data. IT has already created manifold remedies with Enterprise-Resource-Planning (ERP) and Customer Relationship-Management (CRM) systems and models, but there is still plenty of development potential to be exploited by integrating mobile solutions into the IT architecture. The main challenge thereby is not the programming of an app but the seamless integration into customer processes and the creation of customer acceptance and thus value. Therefore, it is investigated how mobile applications can better control customer processes and whether such an implementation is profitable. For this purpose, typical work and customer processes of real estate companies must be analysed, understood and transferred to appropriate mobile solutions. This paper examines the details which need to be considered in such projects.
Keywords: App, Mobile Processes, IT Processes, Customer Processes, Apartment Rent, Utility Values Analyses.
Scope of the Article: Mobile Applications and Services for IoT