Digital Technologies for Competitive Analysis and Evaluation of Competitive Capacity of a Business Entity
R.M. Magomedov, Ph.D., Associate Professor of the Department of Data Analysis, Decision-Making and Financial Technology of the Financial University under the Government of the Russian Federation, Moscow, Russia.
Manuscript received on October 16, 2019. | Revised Manuscript received on 22 October, 2019. | Manuscript published on November 10, 2019. | PP: 1184-1189 | Volume-9 Issue-1, November 2019. | Retrieval Number: A4522119119/2019©BEIESP | DOI: 10.35940/ijitee.A4522.119119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Along with examining the theory of competition and competitiveness, the economists have been showing great interest in the assessment of competitiveness in practice [1, 2, 3, 7, 11, 14]. Surely, there are certain achievements in product competitiveness evaluation, i.e. the availability of trusted methods to evaluate the competitive performance of identical products and services. However, this is not the case for business competitiveness. Despite many efforts made in this field, there is still no generally accepted and integrated method for assessing an entity’s ability to compete. The dynamic method of evaluation of competitive capacity is based on a clear and universally applicable understanding of business competitiveness and takes into account the competitive performance of both the company’s products and the company’s operations. The methodological framework of this approach is very simple and can be applied to both the current period and/or any previous periods, delivering time series of data to be further used for deep impact analysis and/or forecasting business competitiveness.
Keywords: Digital Technologies, Competitiveness, price Policy, Competitive Analysis, Competitiveness
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