Technology Adoption with respect to various Brands of Smart Phones
Kamatchi Preethi V1, Selvakumar D.S2

1Kamatchi Preethi V*, Currently Pursing PhD in Department of Commerce, Vellore Institute of Technology, Vellore.
2Dr. D.S. Selvakumar, Associated Professor, Department of Commerce, School of Social Sciences, Vellore Institute of Technology, Vellore.

Manuscript received on October 18, 2019. | Revised Manuscript received on 27 October, 2019. | Manuscript published on November 10, 2019. | PP: 1822-1826 | Volume-9 Issue-1, November 2019. | Retrieval Number: A4701119119/2019©BEIESP | DOI: 10.35940/ijitee.A4701.119119
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Abstract: The new technology has led the development of the economic growth of the nation. The creators of the new technology keep in mind the need of the people and comes out with most reliable and feasible technology which is mostly diffused and used by the new technology adopters. The technology developed are innovative and user-friendly in the smart phone industry. Every aspect that is considered to build and develop a smart phone are through the research and development. This study focuses on the audience who adopt to use the new technology with respect to the smartphones. There are few studies to show the technology adoption life cycle and its types of adopters. Various smartphone brands keep updating the technology to give its users the best features, the technology adopters also keep up with the updated technology to adopt to the new developments. The smartphones not only develop the hardware but also keep updating their software as well. This study also concentrates and brings out the views about brands and technology adoption. The data collection for this study was conducted in Chennai city. The sampling technique used was judgmental sampling. The questionnaire was distributed to nearly 123 respondents. The study reveals that how the various technology adopters have to be targeted and to market the brand strategically, so the consumers can purchase the smartphones as per their requirement and social status.
Keywords:  Brand, Innovation, Technology Adoption, Marketing strategies, Smartphones, Brand Preference
Scope of the Article: Nano Technology