Estimation of the Influence of the Seasonality Factor in the Strategic Activity of Tourism and Hospitality Enterprises
Valentyna Rusavska1, Taras Melikh2, Olena Melikh3, Tetyana Chala4, Svitlana Babushko5, Maiia Halytska6

1Valentyna Rusavska*, Department of Hotel, Restaurant and Tourist Business, Kyiv National University of Culture and Arts, Kyiv, Ukraine
2Taras Melikh, Department of International Tourism, Hotel and Restaurant Business and International Training, Alfred Nobel University, Dnipro, Ukraine
3Olena Melikh, Department of Tourism Business and Recreation, Odessa National Academy of Food Technologies, Оdessa, Ukraine
4Tetyana Chala, Department of Statistics, Accounting and Auditing, V. N. Karazin Kharkiv National University, Kharkov, Ukraine
5Svitlana Babushko, Tourism Department, National University of Ukraine on Physical Education and Sport, Kyiv, Ukraine
6Maiia Halytska, Tourism Department, National University of Ukraine on Physical Education and Sport, Kyiv, Ukraine

Manuscript received on October 12, 2019. | Revised Manuscript received on 22 October, 2019. | Manuscript published on November 10, 2019. | PP: 1686-1691 | Volume-9 Issue-1, November 2019. | Retrieval Number: A4773119119/2019©BEIESP | DOI: 10.35940/ijitee.A4773.119119
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Abstract: Seasonality in the modern interpretation is presented in the form of dynamic oscillatory processes that determine the periods of growth and decline of various kinds of economic phenomena and processes. Among all industries, tourism and hospitality are most clearly affected by the seasonality factor, since it directly depends on periodic changes in climatic conditions during the calendar year. The tour operator, as an active participant in the tourism market and the main producer of tourist products, must take into account the fact that the possibilities of production and consumption within certain tourist destinations are limited by seasonal climatic conditions. This study offers a methodology that is based on the Holt-Winter method, which takes into account the seasonality factor in calculating forecast values. A methodology for calculating forecast values using the MS Excel tool was also developed. The proposed methodology is very simple to implement in practice, which will allow all organizations, when building forecast data, to easily access and use large volumes of data.
Keywords: Enterprise, Hospitality, Seasonality Factor, Strategic Activity, Tourism.
Scope of the Article: Enterprise Software, Middleware, and Tools