Effective Use of Digital Marketing Technologies in Commercial Banks
Guzal A. Bekmurodova

Guzal A. Bekmurodova, Doctoral (DSc) Researcher at Department of Banking, Tashkent State University of Economics, Tashkent, Uzbekistan.
Manuscript received on October 13, 2019. | Revised Manuscript received on 24 October, 2019. | Manuscript published on November 10, 2019. | PP: 3152-3155 | Volume-9 Issue-1, November 2019. | Retrieval Number: A9149119119/2019©BEIESP | DOI: 10.35940/ijitee.A9149.119119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: This article describes how commercial banks use digital marketing technology. The purpose of the research is to study effective methods of digital marketing technologies in commercial banks of Uzbekistan. However, the following problems in the provision of remote banking services by commercial banks in our country affect the quality of commercial banks’ services: -non-delivery of banking services to consumers of bank services with effective use of marketing technologies; -Actual segmentation of the client base by static and dynamic attributes; – Increase in sales due to the preparation of personal offers and marketing campaigns in various communication channels; – Increasing control over sales performance due to relevant marketing analytics.
Keywords: Commercial Banking, Remote Banking, Digital Marketing Technology, I-Banking, I-Mobile.
Scope of the Article: e-Banking