Customer Behavior and Attitude Assessment for Green Practices in lodging Industry at India
Abhinav Mishra1, Sunishtha Dhaka2, Mukesh Shekhar3

1Abhinav Mishra, Department of Hotel Management, Manipal University Jaipur (Rajasthan), India.

2Sunishtha Dhaka, Department of Commerce, Manipal University Jaipur (Rajasthan), India.

3Mukesh Shekhar, Department of Hotel Management, Manipal University Jaipur (Rajasthan), India.

Manuscript received on 24 November 2019 | Revised Manuscript received on 12 December 2019 | Manuscript Published on 30 December 2019 | PP: 381-386 | Volume-9 Issue-2S3 December 2019 | Retrieval Number: B10881292S319/2019©BEIESP | DOI: 10.35940/ijitee.B1088.1292S319

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Abstract: Green programs become more effective and efficient by acquiring the in depth knowledge of customers’ desire for participation in green activities. This paper provides the assessment of guests’ that are staying in hotel with their environmentally friendly approaches that influenced the intentions. Second, this research estimates the customer barriers for participation such as reduced luxury, cost cutting perceptions and inconvenience. Such parameters are significantly influence the intention of consumers’ and make the decision on whether to stay at a green hotel or spend additional cost for a room in such a hotel. Third, the work depicts that customers never consider the importance of green practices connected with staying in a hotel whether they believe the requirements. Fourth, the survey report shows that customers take the responsibility of environment much enthusiastically for home rather than a hotel. These findings are important for providing the relevance of actions and communication of hotel managers’ to guests’ concerning by cost cutting perceptions reduction, increasing participation accessibility in green programs, and educating customers about green practices.

Keywords: Consumer Behavior, Customer Attitude, Corporate Social Responsibility, Environment, Green Practices, Hotel Industry, Tourism.
Scope of the Article: Social Sciences