Consumer Awareness and Preferences towards Plywood in Chennai City
S. Sasikumar1, D. Dharmaraj2
1S. Sasikumar, Assistant Professor & Head, Department of Management Studies, Sacred Heart College Autonomous, Tirupattur, Vellore (Tamil Nadu), India.
2D. Dharmaraj, Research Scholar, Ph.D. Management Full Time, Department of Management Studies, Sacred Heart College Autonomous, Tirupattur, Vellore (Tamil Nadu), India.
Manuscript received on 25 November 2019 | Revised Manuscript received on 13 December 2019 | Manuscript Published on 30 December 2019 | PP: 431-435 | Volume-9 Issue-2S3 December 2019 | Retrieval Number: B11061292S319/2019©BEIESP | DOI: 10.35940/ijitee.B1106.1292S319
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of the study is to find out the awareness and preferences of consumers towards plywood in Chennai city. Descriptive and quantitative research design has been adopted for the study. The primary data has been collected through structured questionnaire with open and closed ended questions. Books, magazines, journals, thesis and websites were referred to collect secondary data. The data was collected by adopting purposive sampling technique from 100 consumers. Analysis namely reliability test, descriptive, chi-square test, bivariate correlation and Kendall’s W test were used to identify the relationship between awareness and preferences of consumers towards plywood at Chennai city. The study found that there is a significant relationship between consumer awareness and preferences on plywood. It also found that majority of the consumers prefer to have Krishna Plywood followed by Century Plyboards (India) Ltd., GreenPly Industries Ltd., National Plywood Industries Ltd., Uniply Plywood, etc. Possible suggestions and conclusion were discussed.
Keywords: Consumer Awareness, Consumer Preferences, Cracking, Diversification, Resistance.
Scope of the Article: Context Awareness and Personalization