Awareness of Green Marketing in Retailing and its Impact in Environment
Dr. G. Deepalakshmi, Head, Department of Business Administration, Marudhar Kesari Jain College for Women Vaniyambadi (Tamil Nadu), India.
Manuscript received on 26 November 2019 | Revised Manuscript received on 14 December 2019 | Manuscript Published on 30 December 2019 | PP: 440-444 | Volume-9 Issue-2S3 December 2019 | Retrieval Number: B11081292S319/2019©BEIESP | DOI: 10.35940/ijitee.B1108.1292S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Green marketing refers to the process of selling goods or services based on environmental benefits. Green selling is very much significant for a number of reasons from eliminating extravagance and to educate all the consumers about maintaining the product or services eco-friendly. Objective of the studyis to identify the awareness of green marketing among retailers and to analyses the impact of green marketing on environment. This study is a quantitative type of research and it involves a descriptive research design. Quantitative research is obtained based on the structured questionnaire framed. Researcher has taken Primary Data through Questionnaire and Secondary Data through Journals, Magazines and Internet. Researcher Used Bar Diagram, Pie Diagram and Chi-Square Analysis for Interpretation.
Keywords: Awareness, Environment, Green Marketing, Impact, Retail.
Scope of the Article: Marketing and Social Sciences