Impact of Digital Marketing on Consumer Purchase Decision
K. Ravindran1, V. Sathyamoorthi2
1Dr. K. Ravindran, Department of Business Administration, Kalasalingam Academy of Research and Education, Krishnankoil Virudhunagar (Tamil Nadu), India.
2Mr. V. Sathyamoorthi, Department of Business Administration, Kalasalingam Academy of Research and Education, Krishnankoil Virudhunagar (Tamil Nadu), India.
Manuscript received on 04 December 2019 | Revised Manuscript received on 16 December 2019 | Manuscript Published on 30 December 2019 | PP: 453-455 | Volume-9 Issue-2S2 December 2019 | Retrieval Number: B12141292S219/2019©BEIESP | DOI: 10.35940/ijitee.B1214.1292S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Promoting is a trifling exchange of goods and services for cost but advertising and marketing is the phenomenon that allows keeping clients other than attracting them. Within the gift era among the numerous modes of marketing, digital marketing occurs to generate the maximum fee. It could be as the mechanism of reaching consumers through the use of diverse virtual distribution channels. The present observes aims to observe the effect of digital marketing and advertising on client purchase conduct and additionally makes an attempt to investigate as to in what ways are the clients absolutely privy to the diverse digital marketing and advertising mediums inside the gift digital generation. The look at is primarily based on the survey method. A questionnaire is prepared and covered 786 respondents for evaluation. The effects of the look at discovered the information that the purchasers are privy to the digital mediums available to them. It also confirmed the results that most of the customers opt to shop online due to its ease of use and in your price range mode of buying. Because of the technological upliftment in the gift generation, digital mediums and digital marketing are gaining significance and is enormously prevalent via each stratum of the society.
Keywords: Digital Marketing, buy Behavior, Clients Medium.
Scope of the Article: Marketing and Social Sciences