Customers’ Attitude towards Shopping at Home
G. Thamaraiselvi

Mrs. G. Thamaraiselvi, Assistant Professor, Department of Commerce, Kalasalingam Academy of Research and Education, Krishnankoil (Tamil Nadu), India.

Manuscript received on 04 December 2019 | Revised Manuscript received on 16 December 2019 | Manuscript Published on 30 December 2019 | PP: 464-467 | Volume-9 Issue-2S2 December 2019 | Retrieval Number: B12171292S219/2019©BEIESP | DOI: 10.35940/ijitee.B1217.1292S219

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Abstract: Traditional marketing, sellers meet the difficulty to reach a wide of customers in world wide. Now it was changed, there is an easy way to reach the customer is internet. Both buyers and sellers from world meet together and exchange their products at minimum of amount. It is an ease way of marketing. The aim of this study is to study customers’ preference towards online websites and also preferred products to shop online and also to identify the satisfaction level of customers towards online shopping. In case of eatables, people don’t want to take risk regarding their health. Likewise, they don’t have much interest to buy vegetables from online compared with offline shopping. This is due to lack of bargaining of price. Most of the online shoppers dissatisfied with the privacy of data due to some recent issues. These are lessons to the online service providers to create awareness among people about their business. It helps to motivate them to buy from their websites. Moreover, people also should more conscious while shopping.

Keywords: Online Marketing, Online Shopping, Electronic Marketing, Customers’ Satisfaction, Online Websites.
Scope of the Article: Marketing and Social Sciences