Expectation of Online and Offline Shopping and its Impact towards Customer Purchase Intention
Chandrasekar Thangavelu1, Jawahar Rani Kanagasabapathi2

1Dr. T. Chandrasekar, Department of Business Administration, Kalasalingam Academy of Research and Education, Krishnankoil (Tamil Nadu), India. 

2Dr. K. Jawahar Rani, Department of Business Administration, St. Joseph College of Engineering, Anna University, Chennai (Tamil Nadu), India.

Manuscript received on 04 December 2019 | Revised Manuscript received on 16 December 2019 | Manuscript Published on 30 December 2019 | PP: 477-484 | Volume-9 Issue-2S2 December 2019 | Retrieval Number: B12201292S219/2019©BEIESP | DOI: 10.35940/ijitee.B1220.1292S219

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: In this digital era the people are fulfilling and satisfying their needs and wants by various modes of purchase process. The technological growth has made Man move towards simple and innovative way for choosing their basic needs in the market. Enormous numbers of choices are available in the market for customers, specially, offline and online shopping. All the industries have been developing the marketing strategy in an innovative way and also strategy of approaching customer for their business growth. After the growth of internet, most of the ecommerce businesses have developed in the market. Even offline shopping channels have also changed their pattern of marketing their products and services. In this article we are briefly analyzing about the factors influencing the online and offline shopping and purchase intention of customer. The expectation of online and offline shopping customers are analyzed for identifying the factors influencing the customer which makes them to take decision towards their shopping.

Keywords: Online / offline Shopping, Customer, Technology, Consumer Behavior.
Scope of the Article: Online Learning Systems