Consumer’s Perception towards Online Shopping- A Special Reference to Chennai
P. Nagalakshmi

Ms. P. Nagalakshmi, Assistant Professor, Department of Commerce, Kalasalingam Academy of Research and Education, Madurai (Tamil Nadu), India.

Manuscript received on 04 December 2019 | Revised Manuscript received on 16 December 2019 | Manuscript Published on 30 December 2019 | PP: 492-495 | Volume-9 Issue-2S2 December 2019 | Retrieval Number: B12231292S219/2019©BEIESP | DOI: 10.35940/ijitee.B1223.1292S219

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Abstract: Over the last decade the online shopping is getting more popular across the world. The online consumers became online shoppers because of its convenient and time savings. It is very easy for them to buy the products by simply sitting at a home. Online shopping avoid the waiting time in a shop and make a search for a particular products in a shop. This research work is an attempt to explore the factors that may affect the attitude of consumers in Chennai towards online shopping. The results revealed four important factors viz. reason, problem, satisfaction and technology to be deciding factors of online shopping behaviour of consumers in Chennai.

Keywords: Online Shopping, E-Shopping, Home Shopping, Virtual Shopping, Consumer Behaviuor.
Scope of the Article: Online Learning Systems