Market Segmentation Customer Satisfaction-Product Service Management
K. R. R. Gandhi
Dr. K. R. R. Gandhi, Professor, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India.
Manuscript received on November 13, 2019. | Revised Manuscript received on 25 November, 2019. | Manuscript published on December 10, 2019. | PP: 419-428 | Volume-9 Issue-2, December 2019. | Retrieval Number: B6423129219/2019©BEIESP | DOI: 10.35940/ijitee.A4013.129219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: It is very relevant for a better management to calculate some satisfied index of consumers of a particular market, and of a consumer service. To achieve this, we add study of PCA, factor and regression to our data points and then by normalization we create a best suited model. Eventually, the model explains the effectiveness of a given set of customers ‘ happy list. All these measurements are given in a systematic order to measure happy index, including the source code.
Keywords: PCA, Linear Regression, Factor Analysis
Scope of the Article: Regression and Prediction