The Impact of CSR Practices of MNCS on Dairy Industry in Malaysia
Rana Mohsin Ali1, Muhammad Irfan Afzal2, Shakeel Ahmed3, Anuar Shah Bali Mahomed4, Noor Ahmed Brohi5

1Rana Mohsin Ali*, Putra Business School, Malaysia.
2Muhammad Irfan Afzal, Putra Business School, Malaysia.
3Shakeel Ahmed, Putra Business School, Malaysia.
4Anuar Shah Bali Mahomed, Faculty of Economics and Management, University Putra Malaysia.
5Noor Ahmed Brohi, Putra Business School, Malaysia.

Manuscript received on November 15, 2019. | Revised Manuscript received on 20 November, 2019. | Manuscript published on December 10, 2019. | PP: 638-648 | Volume-9 Issue-2, December 2019. | Retrieval Number: B6563129219/2019©BEIESP | DOI: 10.35940/ijitee.B6563.129219
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Abstract: This paper aims to conceptualize the relationship between Corporate Social Responsibility Practices of Multinational Companies and growth of Malaysian dairy Industry. Malaysia is a net food importer, and it has been experiencing an upward trend in dairy consumption. But Malaysia imports 95% of its milk requirements and spend a lot of revenue in importing milk and related products as there is not a considerable number of local firms or companies producing dairy products. Malaysian dairy industry depends heavily on Multinational Companies brands e.g.; Nestle, Dutch Lady, F & N. This study focuses on how dairy Multinational Companies are affecting dairy stakeholders of Malaysia; the producers, and the overall local industry. It also concentrates on the procedures and policies which are designed by these Multinational Companies for serving in host countries, specifically regarding Corporate Social Responsibility. The study deals answer that what factors are restraining Malaysian dairy industry to grow and what big Multinational Companies are earning and what are they giving back to Malaysian dairy industry. The proposed methodology for this research will be content analysis, using secondary data from Corporate Social Responsibility reports and financial statements of these Multinational Companies. 
Keywords: Malaysian Dairy Industry, Corporate Social Responsibility, Financial Ratios, Content Analysis
Scope of the Article: Predictive Analysis