The Impact Of Social Media & Messaging Application Utilization To The Learning Effectiveness (Higher Education Learning Effectiveness Through Social Media & Messaging Application)
Yuliana Lisanti1, Devyano Luhukay2, Rudy3
1Yuliana Lisanti*, Faculty Member, Department of Information Systems, School of Information Systems, Bina Nusantara University, Indonesia.
2Devyano Luhukay, Faculty Member, Department of Information Systems, School of Information Systems, Bina Nusantara University, Indonesia.
3Rudy, Faculty Member, Department of Information Systems, School of Information Systems, Bina Nusantara University, Indonesia.
Manuscript received on November 16, 2019. | Revised Manuscript received on 27 November, 2019. | Manuscript published on December 10, 2019. | PP: 2112-2116 | Volume-9 Issue-2, December 2019. | Retrieval Number: B7035129219/2019©BEIESP | DOI: 10.35940/ijitee.B7035.129219
Open Access | Ethics and Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Indonesian internet users reached 143,26 Million in 2017, most of them used internet for accessing messaging and social media application. We argue that usage of messaging and social media can give positive impact to the learning process. Our research method using questionnaire to collect data, research conduct in Private University in Jakarta, and student as our research unit analysis. The second year’s research shows that optimization of social media application and messenger services to improve student performance can be done by knowing the most common social media application and messenger services that used by student, socialize the process to increase number of participation, utilization of features of the application, continuous improvement, and communication about method’s success story that can attracts lecturer and students to apply and keep improve the more effective method and learning process. This research result can be use by the lecturer or educator to improve education through social media application and messenger.
Keywords: Messenger Services, Optimization, Social Media, Student Performance
Scope of the Article: Design Optimization of Structures