Innovations & Technology Based Initiatives in Mutual Fund Distribution Intermediation in India
Dikkatwar Ramkrishna1, De Tanmoy2, Satya Prasad V K3
1Dr. Dikkatwar Ramkrishna, Associate Professor, Symbiosis Institute of Business Management (SIBM) Survey Number 292, Off Bangalore Highway, Village, Mamidipalle, Mandal: Nandigama, District, Rangareddy, Near Hyderabad, Telangana, India.
2Dr. De Tanmoy, Assistant Professor, Symbiosis Institute of Business Management (SIBM) Survey Number 292, Off Bangalore Highway, Village, Mamidipalle, Mandal, Nandigama, District, Rangareddy, Near Hyderabad, Telangana, India.
3Dr. Satya Prasad V K Assistant Professor, Symbiosis International (Deemed University) (SIU) Survey Number 292, Off Bangalore Highway, Village, Mamidipalle, Mandal, Nandigama, District, Rangareddy, Near Hyderabad, Telangana, India.
Manuscript received on November 11, 2019. | Revised Manuscript received on 20 November, 2019. | Manuscript published on December 10, 2019. | PP: 4747-4753 | Volume-9 Issue-2, December 2019. | Retrieval Number: B7215129219/2019©BEIESP | DOI: 10.35940/ijitee.B7215.129219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The world of financial services is changing in ways that are more dramatic than we would have foreseen even five years ago. Taking a leaf from evolving ecosystem around mobile telephony, many financial institutions are using smart technology to remodel their branches into smarter point of sale. This has given a genesis to a terminology of “emerging distribution intermediaries” in financial services. Mutual funds (MF) being the combiner of various savings instruments are regarded as the ideal investment vehicle for today’s complex and modern financial scenario. But its penetration is poor. One of the major levers to increase penetration is innovations in distributing MF products. Considering this, Indian government & regulator have taken many policies reforms & IT initiatives towards increasing retail participation in Mutual Funds and equity markets in recent past. Through this paper, researcher has attempted to critically analyze these initiatives. Apart from highlighting various innovations in MF distributions, this paper will also highlight the present state of online Mutual Fund trading platforms. Further, the paper attempts to highlight the areas of concern, augmentation and intervention in this space.
Keywords: Mutual Funds, Innovation, Distribution, Financial Services
Scope of the Article: Industrial, Financial and Scientific Applications of All Kind