The Changing Consumption Pattern of Agricultural Products, Industrial Goods and Services in Pune City
Deepak Powdel

Dr. Deepak Poudel, Assistant Professor, BMCC, Brihan Maharashtra College of Commerce, Pune (Maharashtra), India. 

Manuscript received on 11 February 2020 | Revised Manuscript received on 27 February 2020 | Manuscript Published on 10 March 2020 | PP: 62-65 | Volume-9 Issue-4S March 2020 | Retrieval Number: D10100394S20/2020©BEIESP | DOI: 10.35940/ijitee.D1010.094S20

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Abstract: Consumption pattern of any country is influenced by its culture. Any society which preserves its culture thinks about the future. An agrarian economy with the aim of self sufficiency at every village in consumption and production was the essence of a harmonious and peaceful existence. As agrarian economy paved the path for the industrial economy, competition was an inherent qualities imbibed by mankind. This changed the pattern of consumption and production every 20 years in the early fifties whereas, as of now the pattern changes faster than expected. In the above context this paper has attempted to find out the changes in consumption pattern of agricultural and industrial products, and services. The study covers a developed district in the state of Maharashtra. 100 elite consumers from Pune district is the sample for the study. Electronic media and face to face interaction to fill the structured questionnaire has been used to collect the data from the district. The collected data is analyzed using simple ratio and percentage method. Chi square is considered for the non parametric data. The study incorporates the structural changes taking place in the consumption pattern. The sustainability of consumption in urban areas is explored in the context of the available resources. The feasibility of sustainable consumption and its effects on the socio economic development is the focus of the study. This paper is related to Responsible consumption and production which is the twelfth SDG.

Keywords: Consumption, Elite, Sustainability, Urban Areas and Socio Economic Development.
Scope of the Article: Industrial Engineering