Marketing Agricultural Output with the help of ICT- A Research of Chickballapur District of Karnataka
Shakeela Banu

Dr. Shakeela Banu, CMS-Business School, Jain Deemed to be University, Bangalore (Karnataka), India.

Manuscript received on 12 February 2020 | Revised Manuscript received on 28 February 2020 | Manuscript Published on 10 March 2020 | PP: 187-191 | Volume-9 Issue-4S March 2020 | Retrieval Number: D10170394S20/2020©BEIESP | DOI: 10.35940/ijitee.D1017.0394S20

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Abstract: Research was conducted in Gauribidanur Taluk of Chickballapur District. According to 2011 census the total population of Gauribidanur was 80,673, Agriculture plays a prominent role here. Maize, ragi, coconut, sunflower, silkworm are the main crops. Karnataka is considered as the role model for agricultural products marketing. The use of technology to market agricultural products is seen as the most formidable measures by the government. The Karnataka government has implemented Agriculture Produce Market Committee (APMC) in the state through an act of APMC Model Act 2003. The state has 161 APMCs to help the farmers. The online sale of agricultural products was a great hit among the farmers, the state government introduced the -Unified Market Platform (UMP) which integrated the APMCs to form a strong structure and a centralized mechanism to sell the farmer’s produce. The idea of “My Product My Price” is being promoted to ensure that farmers go on-line. Karnataka makes its agricultural market digital with Unified Market Platform. 103 APMCs have been integrated into the UMP system. 39 lakh farmers are registered under UMP, & 18,000 commission agents. Two objectives and two hypotheses have been picked up from the thesis and presented in a form of paper. Questionnaire was drafted to collect and analyze the data. Data was analyzed at three levels Macro Perspective-Kruskal-Wallis Test, Mann-Whitney U Test, Micro Perspective- ANOVA, Focused Path Analysis. (Thesis title: “Determinants for Adoption of ICT for Marketing Agricultural Output: An Analytical Study”).

Keywords: APMC, ICT, UMP.
Scope of the Article: Marketing and Social Sciences