Improving Back-End Services for Community Enterprise Through using Thai Chatbot
Sumitra Nuanmeesri1, Lap Poomhiran2

1Sumitra Nuanmeesri*, Assistant Professor in Information Technology, Faculty of Science and Technology, Suan Sunandha Rajabhat University, Thailand.
2Lap Poomhiran, Ph.D. student in Information Technology, Faculty of Information Technology, King Mongkut’s University of Technology North Bangkok, Thailand.
Manuscript received on January 17, 2020. | Revised Manuscript received on January 22, 2020. | Manuscript published on February 10, 2020. | PP: 1811-1816 | Volume-9 Issue-4, February 2020. | Retrieval Number: D1775029420/2020©BEIESP | DOI: 10.35940/ijitee.D1775.029420
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Abstract: Nowadays, chatbots are widely used in business and marketing. Especially in the front-end of application is used to the automated customer response service. This research presents Thai chatbot that helps increase the efficiency of usage for community enterprise entrepreneurs. This system focusing on back-end services such as payment status, product delivery, and product sales information. It can help entrepreneurs to inquire or check their selling information through a Thai chatbot using ontology technology to help identify messages from users and matching the results from the developed web services. It can classify the Thai words or messages from users say and respond to the relevant back-end services to the user with an efficiency value of over 90%. As a result of black box testing, Thai chatbot had the highest effectiveness in improving the back-end service for community enterprise entrepreneurs. 
Keywords: Back-end Services, Chatbot, Community Enterprise, Ontology, Social Media Marketing.
Scope of the Article:  Community Information Systems