Hybrid two Phase Page Ranking Algorithm for Ordering the Web Pages Based on Content and Usage Mining
M. Usha1, N.Nagadeepa2

1M. Usha, Research Scholar, Bharathiar University, Coimbatore (Tamil Nadu), India.
2Dr. N. Nagadeepa, Principal, Karur Velalar College of Arts and Science for Women, Karur (Tamil Nadu), India.
Manuscript received on 8 February 2018 | Revised Manuscript received on 15 February 2018 | Manuscript Published on 28 February 2018 | PP: 17-22 | Volume-7 Issue-5, February 2018 | Retrieval Number: E2492027518/18©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Many existing page ranking algorithms are used in web mining to display the result in search engine result page. But these existing algorithms are either based on the inlinks and outlinks of the page or content of the page. It never consider the user interest on the page to calculate the page rank of that particular page. This leads to a need of web page ranking algorithm concerning content and usage of the pages. Proposed algorithm focuses on title, Meta, H1 and paragraph tags to find the similarity of the page.Tag Analyzer Algorithm is used to analyze these tags’ content. Besides, it considers how long the user stays in that page to compute user interest score. TPPR technique computes the score in two phases. Based on the output of TPPR algorithm, the URLs are sequenced and displayed to the user. Event Explore technique detects whether the user is idle or active on the page. The proposed algorithm produced better performance and displays the most relevant web pages in the top of the result. From the results, “Two Phase Page Ranking” (TPPR) algorithm is better than PR algorithm of taken data set. TPPR algorithm can be used in web mining to improve the ranking system of search engine.
Keywords: Content Mining, Page Rank, TPPR, Usage Mining.

Scope of the Article: Algorithm Engineering