Impact of Visual Merchandising on Sales in Retil Store
Rajesh C. Jampla1, P. Adi Lakshmi2, M. Dhaurya Naik3
1Dr. Rajesh C Jampla, Department of Business Administration, Prasad V. Potluri Siddhartha Institute of Technology, Vijayawada, Andhra Pradesh, India.
2Dr. P. Adi Lakshmi, Department of Business Administration, Prasad V. Potluri Siddhartha Institute of Technology, Vijayawada, Andhra Pradesh, India.
3Dr. M. Dhaurya Naik, Department of Business Administration, Prasad V. Potluri Siddhartha Institute of Technology, Vijayawada, Andhra Pradesh, India.
Manuscript received on 08 April 2019 | Revised Manuscript received on 15 April 2019 | Manuscript Published on 26 July 2019 | PP: 564-576 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F11170486S419/19©BEIESP | DOI: 10.35940/ijitee.F1117.0486S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The basic point and determinationof the examination is to definevisual advancing impact customerattention. The investigate paperemphases on sixkeydimensionof visual advertising and preliminary of theory are based on these i.eof thing appear, window appear, shading, lighting, store structure and thing show and how it sway the thought buyers. The stratified reviewing technique is used. The diagram was driven in picked retail stores at Vijayawada. A composed Questionnaires of Likert’s five point scale is used for the survey. Where 200 Questionnaires were distributed to the respondents who were identified shopping in picked retail stores. It found that the theories for thing appear, window show and shading assortment have been recognized that they have a confident and important impact on buyerbuying conduct. Research express that the retail storer should concentrate on visual advertising methods for pulling in new customers and rise the walk of store which may moreover prime to achievement influence over contenders.
Keywords: Retail Store, Visual Merchandising Dimension of Retail and Customers etc.
Scope of the Article: Big Data Analytics and Business Intelligence