Role of Customer Brand Loyalty with Reference to Big Bazaar-An Empirical Research
R S Ch Murthy Chodisetty1, Siddhani Reddy2

1R S Ch Murthy Chodisetty,  Assistant Professor, School of Management Studies, Sreenidhi Institute of Science and Technology, Hyderabad, Telangana, India.

2Siddhani Reddy, Student, B. Tech -III Year, Department of Electronics and Communication Engineering, Sreenidhi Institute of Science and Technology, Hyderabad, Telangana, India.

Manuscript received on 10 April 2019 | Revised Manuscript received on 17 April 2019 | Manuscript Published on 26 July 2019 | PP: 794-797 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F11590486S419/19©BEIESP | DOI: 10.35940/ijitee.F1159.0486S419

Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (

Abstract: As customer’s tastes and preferences area unit dynamical, the market situation is additionally dynamical from time to time. Today’s market situation is incredibly totally different from that of the market situation before 1990. There are several factors chargeable for the dynamical market situation. It’s the dynamical tastes and preference of client that has bought during a modification within the market. Financial gain level of the folks has modified; life designs and socio-economic class of individuals have fully changed currently than that of past days. There has been a shift within the market demand in today’s world. Technology is one amongst the most important factors that is chargeable for this paradigm shift within the mark. This paper focus on customer brand loyalty, study the factors influencing Customer store loyalty in big bazaar. This reason focus on unearthing those hidden factors which will benefit the retail manager.

Keywords: Customer Loyalty, Brand Loyalty, Card Holders, Satisfaction, Factors.
Scope of the Article: Communication