“A Researchon Consumer Preferences Towards Pantanjali Products”
A.Sandhya Rani

Dr. A. Sandhya Rani, Associate Professor, School of Management Studies, Sreenidhi Institute of Science and Technology, Hyderabad, Telangana, India.

Manuscript received on 10 April 2019 | Revised Manuscript received on 17 April 2019 | Manuscript Published on 26 July 2019 | PP: 804-806 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F11610486S419/19©BEIESP | DOI: 10.35940/ijitee.F1161.0486S419

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: There is a great need to help and protect our environment. To certain extent this can be achieved by preferring Green products. Patanjali is one such brand that encourages green Products. The present study focuses on identifying the factors influencing Consumer Preference towards Patanjali products and examines the influence of Age and Gender towards the consumer preference. The data is collected through the method of questionnaire with a Sample size of 200 respondents through Random Sample technique at ECIL area, Hyderabad. An hypothesis framed to examine if there is no significant influence of Age and Gender on Consumer Preference of patanjali products.

Keywords: Consumer Preference, Products, Patanjali, Ramdevbaba.
Scope of the Article: Knowledge Modelling, Integration, Transformation, and Management