Consumer Behavior and Attitude towards Mobile Banking: An Empirical Analysis
Ankita Pathak1, Sunil Mishra2

1Ankita Pathak, Department of Master of Business Administration, Sanjivani College of Engineering, Kopargoan, India.

2Sunil Mishra, Department of Management, Medi Caps University, Indore, India.

Manuscript received on 08 April 2019 | Revised Manuscript received on 15 April 2019 | Manuscript Published on 26 April 2019 | PP: 494-499 | Volume-8 Issue-6S April 2019 | Retrieval Number: F61020486S19/19©BEIESP

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Abstract: Scenarios of the banking sectors are changing rapidly due to changes in technology. In addition, consumers are keen to adopt it in his every day existence as it saves his time and money. A change is evident because of the various electronic channels like ATM’s, mobile banking, internet banking, and telebanking. Mobile banking and internet banking has changed the banking scenario. Consumer have also started using the banking services through mobile phones. Author attempted to study the attitude and consumer awareness towards the use of mobile banking services. The research is a descriptive research and author collected the primary data through survey method. Author surveys the opinion of 201 consumers from the population through Goggle forms. Reliability, Exploratory Factor Analysis, Correlation, and Regression analysis done on the collected data. The result stated that various factors like ease to use, usefulness, and convenience makes the people to use facility of mobile banking. Consumer mindset has been changing regularly primarily based on the changes in technology in banking organization. Consumer awareness will provide an intention to use mobile banking. The convenience provide by mobile banking has made banking a much easier business for their consumers and creates an interest in using mobile banking services by their users.

Keywords: Consumer, Convenience, Ease of Use, Mobile Banking, Technology.
Scope of the Article: Knowledge Modelling, Integration, Transformation, and Management