The Influence of Radio in Enhancing Farmers’ Perceptual Situation in Problem Solving To-Wards Insufficient of Information Delivery
Idris Ismail1, Rosidayu Sabran2, Mohd Yahya Mohamed Ariffin3

1Idris Ismail, University Sains Islam Malaysia.

2Rosidayu Sabran, University Sains Islam Malaysia.

3Mohd Yahya Mohamed Ariffin, University Sains Islam Malaysia.

Manuscript received on 10 May 2019 | Revised Manuscript received on 17 May 2019 | Manuscript Published on 02 June 2019 | PP: 53-60 | Volume-8 Issue-7S2 May 2019 | Retrieval Number: G10090587S219/19©BEIESP

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Abstract: Radio in the Agricultural Extension Services (AES) situational problem like Insufficient of information delivery, been viewed as not only helping farmers in acquiring of information, but should also be extended to create tendency for farmers to deal with informational interaction and be connected to the problem. For that reason, under structure governance reform such decentralisation, if radio need to be used in AES informational delivery process, it is expected to have an influence on farmers actual perception and opinion in minimizing the problem. Drawing upon Situational Theory Problem Solving (STOPS) as the framework, this study seeks to determine the role of radio in problem solving (RIPS)on perceptual situational variables such problem recognition, constraint recognition, involvement recognition and referent criterion towards solving insufficient of information delivery problem. A total of 400 farmers within AES in the “Rice Bowl” area of Northern, Malaysia participated in questionnaire. Data analysed using Structural Equation Modelling (SEM). The findings revealed that, this study mainly significance and support all the four hypothesised relationship proposed in the research conceptual model. Result shows that, RIPS plays important role in influencing farmers problem recognition, involvement recognition and referent criterion apart from reducing constraint of farmers. Therefore, RIPS now can be considered as being a joint element to public communication strategy as part of dealing and solving insufficient of information delivery effort for entire Malaysia AES.

Keywords: Radio in Problem Solving (RIPS), Situational Theory of Problem Solving (STOPS), Insufficient of Information Delivery, Agricultural Extension Services (AES),Farmers.
Scope of the Article: Agricultural Informatics and Communication