Effectiveness of Social Media Tools and It’s Impact on Promotions
Nitin B.Veer1, Prafulla A. Pawar2, Ashutosh Kolte3
1Nitin B.Veer, Visiting Scholar, Department of Management Sciences, Savitribai Phule Pune, University, India.
2Prafulla A. Pawar, Savitribai Phule Pune University, India.
3Ashutosh Kolte, Visiting Scholar, Department of Management Sciences, Savitribai Phule Pune, University, India.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 02 June 2019 | PP: 224-230 | Volume-8 Issue-7S2 May 2019 | Retrieval Number: G10380587S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: As per analytics information of year 2018, there are 3190 million population, who comprise of 42 percent of total population, are using socialmedia as a communication tool. The main objective of this research was to examine the influence of promoting content on a social media platform with reference to social media users. Another objective was to analyze the comparative outcome of information provided by a marketer on a social media platform for securing the attention of its users. Social media is attracting many people for searching and communicating with each other. This paper will try to explain the reason behind significance of social media for enterprises as business promotion tool as well as an effort in finding out relevance of online promotions on Social media platform with reference to the Indian social media tools users. The present work is a descriptive research; with a sum of 420 respondents are from social media users. A survey was conducted with a well structured questionnaire with eighteen statements. The researchers have used both open and close ended questions asked to analyze the purpose of the research. Result of this research revealed that the promotions on social media do not fulfil the information need of its users. Finally, Research concludes that promotions on a social media platform have different influence with a change in sponsored promotional content placement on social media.
Keywords: Social Media, Online Promotion, Social Media Tools, Advertisement.
Scope of the Article: Community Information Systems